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A Guide to Writing a Business Plan: Part 4
02 April 2009
In the “Marketing Plan” section of your business plan, you will discuss how you plan to carry out your marketing. It’s important to be clear about this and present a detailed marketing plan that explains exactly how you hope you achieve each of your marketing objectives. This plan may include:It is important that you identify and explain how you plan to manage your overall marketing. You should include information on budget management, result monitoring, and also how you will implement new tactics if need be.The “Sales Targets and Objectives” section of your business plan will discuss what your sales targets are and how you plan to achieve them. This section needs to clearly deal with the task of implementing your marketing plan and converting it into sales revenue. You should discuss sales of different products, by volume or value; Sales from different groups of customers; Sales from various distribution channels.“Operational Requirements” is the next section your business plan will discuss. You will cover exactly what it is you need to do in order to turn your operational plans into action. These details are essential, and should be outlined carefully, including various aspects of your business. You should cover:
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