Blog - Archives June 2012

How to qualify your online leads using call to action buttons

29 June 2012

Unfortunately for even the most popular and successful businesses out there, the lion’s share of people who show up to shop aren’t actually going to purchase products. Just imagine how many people look at Coca-Cola in the grocery store as opposed to buying it. The number has to be at least 500:1, and that’s a very conservative estimate. Now just imagine that you have a relatively new product you’re pitching via your website. The percentage of people who view your product compared to the number of people who purchase it is going to be staggering.

However, it’s still important that you’re always putting your best foot forward. You always need to pitch the product. You always need to provide a thorough scope of your product and how it can enrich the life of the purchaser. And you always want to provide a strong call to action. Even still, you are going to need to qualify the individuals so that you’re not just wasting your efforts on someone stopping in for a visit.

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Benefits of Using PNG images in your website design

27 June 2012

Building a proper website is kind of like exploring the cosmos. You need much more than one discipline to do it. You need astrophysicists, particle physicists, biologists, electrical engineers, and a host of other help. With a website, you need to worry about coding, content, videos, text, and, of course, images. And that’s before you even get into marketing and working on the upkeep of the site.

Having the proper images on your website is very important. Whether you’re talking about your site’s banner image, various thumbnails loaded up, or any other type of image, quality and size are incredibly important when other people stop in to view your site. Remember, we’re also speaking about graphic images here. It’s not like you’re just showing a picture of your face or your pet.

So, which format is better for images on your website – JPEG or PNG? Without a doubt, PNG wins out across the board. And although the file size is larger, you will find out below why using PNG images is just the smart move.

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Are you serious about your online business? Then have a proper website built and stay away from website creator platforms

26 June 2012

Having a website in today’s world isn’t a tough thing to do. If you sit down at the computer for five minutes, you can create a wide variety of websites and may never have to spend a single penny.

You can create a free blog on WordPress or Blogger. You can have a micro-site on HubPages or Squidoo. You can create a social networking presence on Facebook or Twitter. And you can even build your own website with services like Moonfruit, Weebly, WebStarts and MrSite

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Don't be fooled by the multitude of GET RICH QUICK affiliate schemes out there

22 June 2012

When someone starts to dream about working for themselves and making money online, they instantly become susceptible to the wide array of tricks and schemes out there promising money. Whether it’s the old survey-filler-for-millions trick, the get-rich-data-entry scam, or the instant-affiliate-success scheme, you should avoid anything making big promises like the bubonic plague.

You may be asking, “Do any of these programs work?” Well, that’s a yes and no answer. You see, being an affiliate, for example, works and works rather well. But there is a lot of time and effort that goes into becoming an affiliate. To become the right type of affiliate marketer, you have to first pick the right types of products. You have to identify and cater to your niche just like anyone else. You have to create a website and drive traffic to it. You have to generate leads and ultimately convert sales. In other words, being an affiliate is to legitimately own an online business, only using someone else’s product.

What doesn’t work? Those programs that claim you can make hundreds of dollars a day all by using so-and-sos super service! These are scams that appeal to you because of the fake paychecks (made with Photoshop) and the fake testimonials (purchased and regurgitated by the same people) making you believe that there’s real money in it. You can always spot them, because they want your money above all else.

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Real online business is about delivering true value, not regurgitated valueless spam

20 June 2012

When developing your website and your overall business presence online, there are really only two main pathways you can travel. The first, and the most obvious, is the path most taken. This is the path full off of those little back alleys and dirt roads where everything is sloppy and bumpy. The dust is constantly spiraling through the air because everyone’s rushing down it, thinking they’ll get to their destination quicker. The second path, the clean, smooth, longer way around, is the path of professionalism. In short, the latter path is the path you travel to set up a real business.

Take a break from this article for 30 seconds and go Google a weight-loss product. Look for the top 5 results of products from non-national brands. You will find in the top 5 results at least 2 different products that are exactly the same, and you will find at least 3 websites that are so poorly constructed, using language that is so overused, that you would be surprised how they could even sell.

Well, don’t worry. If you do that search again in another month, you will find different results. Their money will run out and their business will fizzle out. Garbage naturally settles to the bottom. This is exactly why you need to recognize a real online business and avoid using the same old drivel to attempt to sell your brand and your products.

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How do you manage your online reputation?

18 June 2012

As you begin to get into the flow of online business, you will find that the process is just beginning. Now that you have established your business, you have to begin to establish your brand. Your brand needs to stay intact and it needs to be seen in a positive fashion over the entire duration of your business. It’s up to you to take the steps necessary to promote your brand.
Letting your brand management lapse can result in some really bad things circulating about your brand. Before you know it, you may be dealing with a destroyed online reputation. If this happens. You’re not going to recover from it.

5 Ways to Handle Your Reputation Online

1: Promote the Positive

Always promote any positive goings-on with your business. Be the person who is sending out press releases. Update your Timeline with certain milestones. Update your site with great updates that illustrate just how well your brand is doing and how satisfied your customers are. Be 100% positive and promote a happy image.

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What is Klout and how do you use it to understand your social presence?

15 June 2012

Not only is today’s net filled to the brim with tons of different social networking sites, like Digg and Twitter and Facebook and so on, but you can also find many different sites out there that can give you statistics as to how successful your overall social media presence is. Just as you can find many different sites to tell you what kind of traffic you’re receiving for your main website, you can get important information as to your social presence. This information is quite invaluable if you’re using social media to build your brand.

The main site people use for this purpose is Klout. So, it’s important that people understand exactly what the site is and what it does before they attempt to use it as any barometer for their overall social presence.

Defining Klout and What it Is

Operating as an online tool to measure your business’s social media influence, Klout uses a complicated algorithm to gauge your effectiveness. Things taken into account include categories like Amplification, True Reach, and your Network Impact. For Amplification in particular, you’re looking at how engaged and how motivated your followers are on your social media sites. Obviously, this is the most important chunk of data in the criterion, and thus having a few engaged followers gives you more clout than having a lot of followers who aren’t engaged at all.

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Why you should never trust an SEO service which Guarantees results

13 June 2012

As everything begins to fall into place with the building of your online business, you’re going to start looking at future steps. For instance, as you begin to code your site and as you begin to test your pages to see how everything looks, you’re also going to wonder about ultimately trafficking this site and how it will be ranked amongst the competition. Some people have no idea how to do this. Others do know, but they would rather invest in an SEO company.

Is an SEO company something you should invest in? Well, while there are reputable, trustworthy, affordable companies out there, the fact of the matter is that most of them are exactly the same. They overpromise and under-deliver habitually, and the end result is that you’re paying a lot of money for nothing but a bad reputation. You should always avoid using these scam services.

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