Related Tag Articles: 404 page

Why Create a custom 404 page

14 November 2011

No matter how well made you think your website is, visitors will somehow manage to confound it and end up at a URL that doesn’t exist. Making a custom 404 page ensures that, when this happens, your website handles it in the best way possible, and gives you the best chance of rescuing that visitor.

What Happens Without a Custom 404 Page

Encountering a message that tells you that the page you are looking for on a site - a page that you are pretty sure should exist - cannot be found, fills a user with despair, and destroys their confidence in your website. A visitor is much more likely to go back to Google and attempt to find the information or product somewhere else, than go back to your home page and start again, even if the page they’re looking for does actually exist.

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