Related Tag Articles: about us

What should you write on an About Us page?

23 November 2011

Whether your website is a large online retailer or a special interest blog, you will invariably have an “About” page. This is the page that everyone feels they need, and yet people seldom put the right kind of information on it. If your website is a personal blog, there is a good chance that nobody will need to look at your About Us page to find this out. For most other kinds of websites, this page presents an opportunity to connect with a very important type of visitor - the visitor who is interested in knowing more about your site, or your business.

When Not to Market Yourself

Although the About Us page presents an easy opportunity to market to your visitors (clicking on the “About Us” link can be equated to saying “I want you to try and sell yourself to me”), that doesn’t necessarily mean that this is the place where you should put yet more sales copy.

Once a visitor is on your site, they are probably already interested in the products you sell or the services you provide. They don’t necessarily want to read more of the same thing that you have on your home page and in your product descriptions.

Why Someone Clicks on “About Us”

Most of the time, when someone visits your About Us page, they are interested in some of the following things:

• What exactly does this company do/who owns it/what is their business objective?

• Is this a legitimate business, and if I want to talk to someone is there a real person behind it?

• Where is the business based, and how did it start? (less likely)
These aren’t all the questions they could ask, but they’re good ones to begin with. You have to remember that most of the people who come to your site are probably not as interested in these things as you are.

Internet users have short attention spans, especially when it comes to big pages of text. Here’s how to give out the most information, make yourself look good, and not lose your reader’s interest.

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