Related Tag Articles: analyzing traffic

Analyzing Traffic the difference between Visitors vs. Hits

11 March 2011

Understanding the importance of analyzing traffic to a website because it can determine where the traffic is originating from. It can also provide a clear picture of what the visitors are actually looking for. Understanding this information will help with marketing strategies and make a site more attractive to visitors who will stay on the site rather than leave it.

With this in mind, it is vital to be able to analyse traffic and just as important is to learn all the terms that are used in a website analysis report. This means getting to understand the difference between a hit on a page or whether a page that has been viewed. There is subtle difference that often gets confused. Not understanding the difference between the two may result in effective marketing turning into dismal failure.

Understand what the various sources of traffic are, learn how to track content performance and what to look for when analyzing navigation.

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