Related Tag Articles: blog

Blogging for Business: Is this important?

03 September 2012

Long before social media took the world by storm, blogging was all the rage. Setting up a blog and sharing your thoughts with the world was such a trend that it only took a few months before advertising played a huge role in the way people handled their blogging. It became a legitimate business opportunity, and still is.

Does your business really need a blog to succeed? Well, your success isn’t contingent upon having a blog, but there are many benefits you can experience by taking the time to create one.

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A few stories to illustrate the power of blogging

27 February 2012

We all know that blogging to promote your business is a good idea, but you’ve also probably had an experience with putting tons of energy into a blog and then seeing the traffic languishing at 40 visitors a day. This article isn’t about making a success of a blog that exists for its own sake - a monetized entertainment or informational blog that is designed to be its own source of income.

This is about a few examples of how using a blog can save your business, be it web-based or brick-and-mortar.

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Make pages easy to find, how to create a great navigation menu

21 November 2011

If you run a site with lots of pages - be it a large eCommerce store or a multi-topic blog with over 500 posts - one of the problems you will inevitably run up against is organizing your content. At the heart of this problem is the top-level navigation, and how you organize it. Your limitations are normally that it can only contain a certain number of items. Other problems could be that you are not certain which way to create your page hierarchy.

Here are a few steps to take to make the process easier, and to set up your navigation to make it scalable as your website grows:

1) Map The User Journey
User behavior and User Stories are integral to software and website design, so it’s important to understand:

  • Why your visitors are there
  • What they are looking for
  • What they are likely to click on when presented with a random page

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