Related Tag Articles: business description

A Guide to Writing a Business Plan: Part 2

19 February 2009

Aspects to Include in the Business Plan

Obviously, every business is a bit different, thus every business plan will be different. However, there are certain aspects that do not change with business plans - certain steps that remain the same no matter what “type” of business you’re starting.

The first set-in-stone standard of a business plan is the “Executive Summary.” In this section, you will briefly illustrate what your plan entails in no more than two pages. This is the “jump of the page” part of the business plan that most investors find either the selling point of the turning away aspect of your plan.

There are four essential sections in the executive summary that investors are looking for:

1. What makes your business idea unique and original and gives you a leg up over similar businesses.
2. What level of experience do you and your team/staff bring to the table? Also, what sort of dealings have you had with your target audience, and how do you expect to make your business succeed.
3. Have you illustrated how your business will do financially, and will or won’t your business be viable for investors involved.
4. When and how will investors receive repayment, and/or when can the investor exit with a nice return on their initial investment.

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