Related Tag Articles: competitors

How to Research Markets for Business Startups: Part 2

05 January 2009

Vital Information about Customers

Customers supply the revenue that enables your business to thrive. Without them, you’re looking at immediate failure. As such, it’s always vitally essential that you work to research everything there is to know about your customers before you take the plunge into business. You need to precisely target your audience. Ask yourself the following questions:

What are the reasons my targeted group (niche) will purchase products/services from my business?

What are the characteristics of my targeted niche, i.e. gender, status, employment, location, habits, ethnicity, background, age, etc?

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