Related Tag Articles: conversion

Analyzing Traffic the difference between Visitors vs. Hits

11 March 2011

Understanding the importance of analyzing traffic to a website because it can determine where the traffic is originating from. It can also provide a clear picture of what the visitors are actually looking for. Understanding this information will help with marketing strategies and make a site more attractive to visitors who will stay on the site rather than leave it.

With this in mind, it is vital to be able to analyse traffic and just as important is to learn all the terms that are used in a website analysis report. This means getting to understand the difference between a hit on a page or whether a page that has been viewed. There is subtle difference that often gets confused. Not understanding the difference between the two may result in effective marketing turning into dismal failure.

Understand what the various sources of traffic are, learn how to track content performance and what to look for when analyzing navigation.

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How to be Sure Your Advertising is Reaching Your Target Market

26 January 2010

Marketing has been likened to putting a message in a bottle. You take your time to write it out, seal it up, toss it out into the ever-moving ocean and hope desperately that it reaches a target.

With today’s multi-media basically running the world, the old bottled message way of thinking is now reversed. Now the message reaches everyone, but the recipient is so inundated with bottles that the message has to be something special to get them to show up to your island.

In short, there are two basic ways to “reach” your audience. One is simple: having your market put eyes on your advertising and your business. The next way to reach someone is in more of a metaphorical way - reach, as in, get through to them and get their attention. And if you want to know if your business is doing that, there’s only one surefire way to tell.

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