Related Tag Articles: domain name

How do you choose brand vs domain name for your new website?

18 January 2012

A lot of people ask me this when starting a new website, and I usually give them the same answer: Go with keywords. There are many reasons for this, which I’ll get to in a minute, but first let’s have a look at the case for using a catchy brand name as your domain.

There are plenty of websites that use a phrase or name that isn’t a common English word, and they are wildly popular. But they’re popular because they’ve spent millions of dollars on above-the-line advertising to associate that phrase or word they’ve made up with their business activity. A classic example is Wonga.com.

Wonga.com is a microlender - one of the first to gain a real foothold on the internet. You’d never naturally associate the meaningless word “Wonga” with borrowing money, which is why Wonga has spent so much money on catchy jingles, expensive TV ads, content network banners, etc. Personally I think they could have got a lot more bang for their buck by calling their business “QuickCash” or something - but they didn’t ask me for some reason.

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How Do You Effectively Regionalize Your Marketing?

31 March 2010

Running any type of business can be a daunting task, and dealing with online business specifically, the competitive field is overwhelmingly large. This might lead you to try different marketing tactics to get your brand out there. Regionalized marketing can be a great tactic to use in order to drive up your numbers.

Basically, regionalized marketing deals with targeting your marketing efforts by focusing on an immediate area instead of marketing globally you choose a regional market and work on tapping into it. For instance, if you were running a business in the UK and wanted that market, you would focus your marketing efforts there.

With the Internet being world wide, exactly how is this regionalized marketing accomplished?

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