Related Tag Articles: eye tracking studies

What are eye-tracking studies and how do they help my website?

10 February 2012

Since the earliest days of e-commerce people have been trying to understand how they can optimize websites to take advantage of the way people view information on a page. We already know a lot about how people read a page or an advertisement, so it isn’t that difficult to transfer this knowledge to a web page.

What Are Eye-Tracking Studies?

Eye tracking studies are studies done using a specialized piece of eyewear that records how the eye responds to stimuli, both active and passive. These studies use sensitive cameras and electrodes to see where the eye naturally rests, given various things to look at. Some of the results are quite surprising:

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