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Guerrilla Marketing Tactics for the New Millennium

20 January 2010

There are many marketing tactics out there in Web Land that people use in order to become more successful with their businesses. Guerrilla marketing is one of the most popular right now. Basically, guerrilla marketing is a very unconventional system of promotions that rely on certain factors like energy, time and your imagination.

It’s the poor man’s answer to big-budget marketing, so to speak. Guerrilla marketing involves a strong will and a vivid imagination. The idea is to engage your market and become interactive by creating buzz - going “viral.” The tactic has evolved in recent years, and the new millennium’s guerrilla marketing is just as popular as ever.

There’s actually a book out now called “Guerrilla Marketing Tactics for the New Millennium,” written by the creator of this tactic, Jay Conrad Levinson. The basic idea behind Jay’s brilliance is something that was once thought to be common sense, and that is to show initiative.

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