Related Tag Articles: link building

What happened in the Penguin SEO update?

19 September 2012

Black and white and a little on the wobbly side, penguins are cute, cuddly and considered to be relatively harmless. However, when we’re talking about a Google Penguin, we’re talking about a real angry bird. After the huge Penguin update (some call it an overhaul), there are more than a few web experts spreading the word that SEO is quickly dying on the vine.

Google has never shied away from making huge updates to their entire format. Since Google owns the lion’s share of Internet searching, almost every online businessperson in the world (outside of China) relies heavily on Google for their search results, traffic, clickthroughs, sales, etc. But the problem Google has always had is that they focus on the larger, able-to-pay-millions advertisers, while the little guys get thrown under the bus. Enter Penguin.

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What is the best way to promote your website

01 February 2012

Asking this question is a little like saying “what is the best way to cook food?” The answers are as various as there are types of food. But there are a few simple truths that hold for almost all websites, regardless of niche or product. For the purposes of this article, we’ll stick with websites that are selling a product. Websites that “sell” only information, like blogs, are a slightly different creature - but many of these tactics will work for those as well.

SEO

SEO is the cornerstone of online marketing, and an understanding of it is critical to promoting any website. SEO best practices change over time, and there are no hard and fast rules to how you should approach it. Generally it is made up of two things: article marketing and link building.

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SEO Tips - Link Building

04 February 2011

One of the best methods of SEO (search engine optimisation) is Link Building. Link building is the cornerstone of any SEO campaign and is defined as the generation of back links to your website from other websites with quality, relevant content and a high page rank.

Links are one of the most valuable attributes according to both the search engines and SEO companies alike. Attempting to optimise your site without considering a link strategy will result in poor natural rankings on the SERP's (search engine results pages) for your site and therefore affecting the return of investment on your website, after all your website is a business tool to generate enquiries so its performance has to be maximised.

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