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10 lessons on how to survive the highs and lows of starting up

08 April 2011

Running a business is not easy, but it's definitely easier than starting one up! Going into business is a big choice, and once you've made it, there's going to be a lot that will make you doubt it. However, with this handy guide, you will find yourself sailing your course, no matter how stormy the sea.

1. Know that it will not be easy. But that doesn't mean it has to be extremely hard either. Surviving failure is a largely a matter of perspective. So don't make things any harder for yourself than they already are by thinking negatively or judging yourself.

2. Stop comparing. There's no guarantee you would have been happier in a job. Business is full of risks, but at the same time also full of phenomenal rewards and a sense of independence and pride like nothing else.

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