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A Guide to Writing a Business Plan: Part 4

02 April 2009

In the “Marketing Plan” section of your business plan, you will discuss how you plan to carry out your marketing. It’s important to be clear about this and present a detailed marketing plan that explains exactly how you hope you achieve each of your marketing objectives.

This plan may include:

Specific marketing methods used for each segment of “target marketing”

Specific actions you’re taking in order to reach each segment

An estimated timeframe for each of your marketing activities

List of people who are going to carry out the tasks

Estimated costs of undertaking marketing activities, i.e. budget

Information on how you will monitor and review your business’ progress

Information on how you will handle response to your marketing

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