Related Tag Articles: technology

How can technology help my business to expand into social media?

10 October 2012

More and more businesses are realising how much they can benefit from the marketing platforms that social media offers them, it is obviously very tempting to jump on the band wagon as soon as feasibly possible. The fantastic leap that technology has offered both small businesses and corporate companies to expand to the far corners of the world has meant a complete rethink on how businesses are run in today’s fast moving world.

The Internet opened up many doors and online marketing presented new challenges for businesses in general. With the advent of Facebook and other such sites, it was only a matter of time before marketers realised what great marketing platforms they had at their fingertips. Social media enhances business productivity by allowing companies to use important tools which allow business collaboration, as well as offering them the opportunity of setting up a very professional looking organization. This is all achieved by social bookmarking tools.

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Creating a Company Knowledge Base - What to Think About?

08 October 2012

As your company grows beyond its founders and its first generation of employees, ensuring that the intellectual capital, knowledge and expertise that your company is built on is passed on effectively becomes an important challenge. I worked at a company that had a fantastic knowledge base, which was constantly used and regularly updated.

With at least 30 new employees every six months, this vital resource proved incredibly valuable in ensuring that skills were passed on, standards were maintained, and that even the company culture endured from generation to generation. A knowledge base is not just a collection of PDFs in the HR folder – it has to be a system that encourages use, and remains relevant year after year.

If you’re facing the problem of creating a knowledge base for your company, here are a few things to think about as you approach this task.

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Can You Run a Multi-Person Business From an iPad?

05 October 2012

Loads of Apple fanboys are touting the iPad’s capability, with one marketer taking on the challenge of only using his iPad to do his job for 30 days.  But can you run a business that employs several people entirely from an iPad?  

The answer is yes, there’s an app for that. Or a suite of apps, rather – nobody has designed a “Small Business Management” app yet, and we don’t expect to see an iPad capable of handling one very soon.  However, for most important functions, there is a ready-made solution:
Document management and collaboration – Google Docs

There’s a free Google Docs app, and it does everything a $15,000 server and network can do, only a little slower and less pretty. You and your employees (or selected employees) can access and collaboratively edit as many documents as you please, without it costing you much at all (aside from Google Apps for Business licenses).

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What level of investment is required for serious 2nd time entrepreneurs who understand that you need to invest in web technology?

03 October 2012

Technology has helped businesses reach the far corners of the world at the press of a few buttons. It has opened up global markets for every company that has a website and with consumers now having access to the Internet from even the smallest of devices this means that investment in web technology is of paramount importance to companies who wish to expand even further in the future.

Web technology is the way forward and businesses today cannot afford to not invest in the latest software that is available to them. It enables them to control how their businesses are perceived by global consumers. It is not enough to just sit back on one’s laurels and expect a website to work for you, no matter how smart it looks. There are tools available today which enhance how you analyse the data that is gathered through the latest software. The advantage is that you can integrate the software into an existing IT system.

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Are you making full use of the cloud? 5 ways you can simplify your life with the cloud

09 May 2012

If you don’t know what the “cloud” is, you may have a difficult time understand it the way it’s explained. To borrow a quote from Wikipedia, this is how one of the web’s top information sites defines the cloud: “Cloud computing is a metaphor used by Technology or IT Services companies for the delivery of computing requirements as a service to a heterogeneous community of end-recipients.”

To really simplify this for proper comprehension, the cloud isn’t a physical thing per se. It’s a network of applications, platforms and infrastructures, delivering the network, storage, communications, security, monitoring, a database, and other computing basics to your device – accessed by your Internet. Since these many different essentials exist separate of each other but are still simultaneously accessed by you, it’s like everything’s floating around up there in a cloud.

Of course, knowing about the cloud is only half the battle. Are you using the cloud to your full advantage? If not, you may be surprised to learn that there are numerous benefits of using the cloud to run your online business.

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Why it is essential to work with a web producer on your new business website

26 August 2011

If you have decided that it is time for your business to reach a larger audience and that the only way you will achieve this is by having a website built for you then your best option is to seek the advice of a web producer. By contacting someone who knows about all the different aspects of creating a new website you will avoid the many pitfalls that so many people encounter when they have their first sites built for them.

A web producer knows how to draw up a plan of your website and what it would take to get it looking good and working as efficiently as it possibly could using all the latest technology that is available. This means that you will attract not only a larger audience to the website but that it will be a place they will want to come back to again and again. This in turn means you stand a better chance of drumming up that extra business you need to make a successful go of it.

Web design can be an expensive business, so getting it right from the word ‘go’ is important. You need to know that all the latest technology is put into the website you want to create. Websites can either work very well, moderately or not at all when it comes to drawing in new clients. You need to be sure that you get the right person to create this for you.

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What is a web producer

19 August 2011

Web producers play many vital roles in creating websites which are interesting for their audiences on every possible level. This means they are capable of not only making a site look good but also that it performs well. This involves a lot of factors which need careful planning and organising. A good web producer will know how to drive traffic to web pages and will know how to create an environment which will give visitors a pleasant user experience which entails how the content of the page is presented to them. They will be able to advise which is the best way to put content on a page as there are many different options to choose from and knowing the best one if often a stumbling point for many people who want to create a website.

Web producers have good background knowledge of design and technology along with excellent content writing skills. They are capable of bringing all the necessary skills it takes to create, build and develop a website that actually does work on every level. Although, very much like a film producer, they can also employ the skills of a team who are expert in each of these fields and who as a team work together in building a website. This means that the team they put together are skilled in web design, web development and computer technology.

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What Constitutes the Next Big Thing

23 August 2010

Peeling back the many layers, you'll find that business is really about trends. No matter how well you promote a product and how great your product is, if it cannot develop or fall into an existing trend, you will never be able to get your business off the ground. To this end, people are always looking to either create the next big thing, or they're looking to hitch a ride on it.

However, there's a question as to what exactly constitutes the next big thing. After all, trends come and go like weather patterns. It's increasingly difficult to spot a true winning wave to ride in today's digital and overtly fickle marketplace. So knowing exactly what comprises the next big thing will help you to make better business decisions.

Luckily, we're at a point and time with technology where the next big thing can be explained using simple terms and trends that everyone is aware of. The first big thing we'll look at is something that really hit big about a decade ago and has continued to expand its market social networking.

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The Effectiveness of Face to Face Meetings in the 21st Century

16 November 2009

With today’s highly advanced technological world, you literally don’t have to leave your home for the vast majority of life’s activities. Need to do some shopping? Okay, just log onto the Net and shop away! How about the dating pool? The Internet even has that covered, offering hundreds of dating sites.

What about business? Well, you can set up and run a successful business, start to finish, without ever leaving your favorite chair. Even still, with all the artificial gravitas and convenience that the Web offers, it’s still impossible to replace the face-to-face meeting - especially in the business world.

Various social networks and video-conferencing options are great to have around, but they’re no real replacement for the tried-and-true method of meeting someone in person, showing sincere emotion and shaking their hand before you leave. Even in the 21st century, it’s extremely hard to replace that.

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