Related Tag Articles: traffic sources

Do you know how people find you online?

22 February 2012

You probably have a Google Analytics account, but if you’re not a search marketing wizard you’ve probably only used it to see at a high level how much traffic you’re getting, and where in general your visitors are coming from. Google Analytics can do much, much more though. While this isn’t intended to be a guide to using advanced features of Analytics, I’m going to show you a few tricks that can really make the info you get out of it work for you.

Knowing where your visitors are coming from, and expanding these channels, can make a huge difference to not only your traffic, but your conversions as well.

To illustrate my points I’ll be using data from one of my own sites, a fledgling retail site in a developing country. The site is spending about $100 a month on Adwords, and has spent a few hundred on sponsored posts and things like that, but has done little off-site SEO due to resource constraints.

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