Related Tag Articles: twitter seeding

What is Twitter seeding and what is it for?

11 January 2012

“Seeding” is the practice of carefully distributing content online through various channels, in the hope that it will become “viral” and be spread of its own accord. If this content is an advertising campaign cleverly disguised as a joke or some other kind of content that is noteworthy, the company that created it can reap huge benefits.

Twitter is uniquely suited to seeding viral content, because of its unique “trending” feature. A trending topic on Twitter can be seen by everyone - not just the people in your immediate network. This means that all you have to do to get tweets about your “topic” (for lack of a better word) seen by millions of people is reach a critical mass where that topic begins to “trend”.

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