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What Is Viral Marketing and How To Make it Work For You?

22 April 2011

If you are a seasoned internet user, you've probably already heard of viral marketing. The premise of viral marketing has actually been around long before the internet, right from the time conniving businessmen came up with Ponzi schemes. However, the term viral marketing is rather new, and came into existence thanks to the internet and online social media.

Just like a virus which spreads with little warning, and overpowers everyone it comes in contact with, a viral marketing campaign also worms its way into people lives. The only difference here is while people will step away the moment they know you have a viral-something; viral marketing actually brings people closer in many ways, and fosters new relationships in many others.

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