Boost Your Sales by 80% with a 'Call to Action'
02 December 2009
In the world of
Internet marketing, there are countless techniques people use to boost their sales. From honing their
PPC bids to working through article marketing and email campaigns, there’s always a nifty little tactic you can employ to generate more traffic and earn more conversion.However, there’s perhaps no more significant aspect of your business than the product itself. How will you sell it? Simply getting them there isn’t enough. They need to want the product. Well, with the right call to action, you can easily convince people that they need to buy what you’re selling.No matter how well your site is laid out with text and graphics, the call to action is the most crucial aspect. This is what will drive the point home that the person visiting your site must leave with that product. If you can’t do this, then you aren’t going to sell your product.
Most people aren’t going to “need” that product. So the idea here isn’t to sell food to a starving man. Unfortunately, nothing’s ever that simple. In Internet marketing, you’re essentially selling ice to Eskimos, and they need to be convinced that more ice will do them good.The first thing to remember here is to be very direct with the people you’re trying to sell to. Visitors don’t have the faintest idea what you’re trying to do if you don’t tell them. Be direct and tell them that you want them to purchase the product. Tell them why they need this product; how it will change their lives, how they will be improved with that product. Basically, a call to action is a straightforward message you will deliver to your visitors when you’re ready for them to purchase - not the other way around. You’re using the power of suggestion here, and it needs to be strongly worded.The idea is to encourage people to purchase what you have. If you can’t do that, then your business is going to fail dramatically. If you’re trying to sell a diet program, what makes you think that anyone would want it? Will you put, “Try my diet program” or will you command, “Buy this program now and witness immediate results”? It’s all about the wording with a call to action.If you come across as unsure on your sales page, how do you ever expect a customer to be sure about purchasing from you? You want them to believe that purchasing your product is going to make them better; that it’s going to work and do exactly what you say it will. And there’s no better way to get that message across than just giving it to them in a straightforward manner. A well-articulated call to action can boost your sales by up to 80%, and perhaps even more depending on the product. Even still, there’s a bit more to a call to action than just urging people to buy your product. For example, you don’t want to rush things. Don’t come right out and tell them to buy. Instead, go over the benefits of your product. Tell them how it will help them. After all, they want something to help them.Next, make yourself seem credible in their eyes by telling them certain things about you, how the product helped you and has helped many others, etc. After that, get rid of any doubts and deliver some value. For example, offer bonuses to people when buying. Let them know that they’re getting more bang for their buck. After you’ve done all these things correctly, you need to back it all up. Anyone can say that they’re offering value, but if you throw in a money-back guarantee, people will believe. It. This is where the call to action comes in. after they’ve learned everything they need to know about the product, direct them to buy it. Do it correctly and you will convert more traffic to customers by just tweaking your wording.
