Business Book Review: Magic of Selling by Dan Hollis

25 October 2010

Some will say that the start-up entrepreneur is always at a disadvantage simply because the market operates tirelessly without their presence, and that the odds are stacked against anyone attempting to carve out a niche. Others, however, say this is not the case, and that so many successful entrepreneurs simply mean that there's an abundance of successful formulas.

When it comes to information on how to work your way from a start-up business person with an idea to a successful marketer, there are countless systems and books out there to try. One of the most popular for aspiring entrepreneurs is The Magic of Selling by Dan Hollis.

Hollis' work is available in many formats, including book, eBook and CD, and the purpose of the work is to assist individuals considering taking on sales as a business. The Magic of Selling: A Treasure Map for the Future Successful Salesperson was constructed both to provide adequate help in the field and to provide some entertainment. It's fun to read.

Whether a newbie in the business game or a long-time salesperson, The Magic of Selling can help you brush up on your tactics and always stay one step ahead of the curve in any market situation. Of course, it's almost impossible to predict how things will go in the current climate, but the tools taught here will help anyone adjust with a solid core set of principles.

The Magic of Selling, as you can garner from the name, deals primarily with selling goods/services in the marketplace. One of the key factors focused on here is the actual magic of persuasion. Being able to persuade a customer to purchase from you is undoubtedly the greatest tool at a business person's disposal.

In order to correctly persuade another person, however, you have to be fully confident of the product you're pushing and also fully aware of every aspect of it. You need to know if it's a desirable product, if it needs work, and how similar products do in the market.

From there, you will learn vital information about how to properly handle, market, trade and sell your merchandise for an ultimate profit. You will understand that the product and the marketing is simply a means to an end and the better your means are, the more you're going to make out with as a final result.

This isn't a get-rich-quick scheme at all. To the contrary, The Magic of Selling is honest about the need to have a relatively good product and to build a good brand while marketing. It's a blend of trafficking tactics and product awareness whose goal is to transform every start-up business person into a success in their respective niche.

Having an average product will do if your marketing is impeccable, but this is going to take much more work on your part. Not to even mention that the best products build return customers, and returning customers build a business.

The Magic of Selling touches on a lot about selling in business, and it's considered one of the best works of business advice to come along in decades.