Blog Category: book review

Business Book Review: Magic of Selling by Dan Hollis

25 October 2010

Some will say that the start-up entrepreneur is always at a disadvantage simply because the market operates tirelessly without their presence, and that the odds are stacked against anyone attempting to carve out a niche. Others, however, say this is not the case, and that so many successful entrepreneurs simply mean that there's an abundance of successful formulas.

When it comes to information on how to work your way from a start-up business person with an idea to a successful marketer, there are countless systems and books out there to try. One of the most popular for aspiring entrepreneurs is The Magic of Selling by Dan Hollis.

Hollis' work is available in many formats, including book, eBook and CD, and the purpose of the work is to assist individuals considering taking on sales as a business. The Magic of Selling: A Treasure Map for the Future Successful Salesperson was constructed both to provide adequate help in the field and to provide some entertainment. It's fun to read.

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A Review of the Book The E-Myth, by Michael Gerber

22 October 2010

A lot of people in the online business world constantly seek out advice from experts about how to proceed and what to watch out for. When a reputable expert writes a book about Internet business, you better believe that it sells a lot of copies and turns a lot of heads.

One such book is The E-Myth, written by renowned business consulting guru Michael Gerber. What Michael does in his book isn't very different in terms of his approach. Gerber lends his observations and expert advice in an easy-to-read format that helps to guide readers in the business world

What sets his book apart is the actual tone and the cold, hard truth that most of what people think to be a business is really just a job. This distinction is shocking to some individuals who've worked hard to create a business but find they have to keep working at it. Thus, their business isn't a business at all, but really a job they've created.

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