Blog Category: facebook

Pros and Cons of the new Facebook update: Timeline

07 September 2012

If you’ve paid attention to Facebook lately, then you already know about Timeline. If you haven’t switched over when prompted, you will be automatically switched very shortly. This mandatory Facebook update is complete and ready to be instituted across the entire platform. Bringing a new visual design, a new ad layout, and more features, Timeline is something that, according to Facebook, should benefit both users and advertisers. But is it really all it’s cracked up to be?

Let’s take a closer look at the pros and cons of Facebook’s new Timeline feature to see if it’s really worth all the fuss or if it’s just another monkey-wrench in your advertising program.

Read the rest of this entry »

Having a Facebook Page - Does it really help you Business?

05 September 2012

Going by a recent report released by Forrester Research, Facebook is the number-one social networking site for people of all ages. By leaps and bounds, Facebook is the king of social media for its respective niche. Billions of advertising dollars pour into the network every year, and any business worth its salt has a fan page set up on the site in order to draw more people in.

The fact of the matter, no matter how it’s sliced, is that having a Facebook fan page is better than not having one. Reaching more people and ultimately boosting brand awareness is something that even the world’s largest companies are spending a fortune on. It’s definitely something that every business should think about. However, things still have to be done correctly.

Read the rest of this entry »

How to make the most from a Facebook fan page

20 February 2012

Everyone knows you’re supposed to have a Facebook page if you’re an online business (or any other kind of business, for that matter). But far too many businesses have a Facebook page with 112 fans and four updates. In order to make the most of a Facebook fan page, you need to understand how they work, and how to use them to interact with your target audience.

Here are a few things to note before we start:

1. Pages don’t behave like they used to. If someone likes your post, that doesn’t mean it will show up in their feed for their friends to see anymore. If 10 people do, though, then it will definitely show up.
2. You can do a lot with pages - they’re almost like little websites. They’re not just a mouthpiece, but an extension of your business’s front desk.
3. Some businesses simply do not need a fan page. I do not want or need to be a fan of my brand of orange juice, or the place that cuts my hair. Just because your business is your whole world, doesn’t mean people want it spamming their Facebook all day.

Read the rest of this entry »