Blog Category: link building

5 Advanced white hat SEO tips which you should use

06 April 2012

To understand white hat SEO, you only need to understand an old phrase: “Wearing the white hat.” This means, essentially, someone who is honest and incorruptible, a person with integrity who leads by example. Translating this to white hat SEO tactics, these different optimization methods focus on organically building site rank through hard, honest work. This includes keyword searching and link building, running analysis, backlinking and writing high-quality content.

In general, white hat SEO tactics are on the up and up. They’re used by site designers who strive for longevity and who want to build a solid brand reputation going forward. But you probably already knew that, and you undoubtedly already know some general SEO strategies to use.

What about advanced SEO methods? Are there are any complex white hat tactics that one could use when building a website?

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How to Find Out How Many Sites Are Linked to Yours, and Who They Are

11 November 2011

As you may or may not know, your Google search ranking is dependent on a number of factors, numbering as many as 30, which change often as Google adjusts its algorithms.

One of the biggest contributing factors to this is the page’s PageRank (named after Larry Page, one of Google’s founders). PageRank was developed by Larry Page and Sergey Brin while still students at Stanford, and today it forms the basis of Google’s search algorithms.

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What is Link Trading and How Do You Trade?

20 March 2011

Trade linking helps sites in two ways. By linking a site to another site, or for that matter many other sites, traffic is generated between each of the sites. It also improves search engine rankings, something everyone wants to achieve. In order to trade links a site needs to find other sites that are willing to trade.

Search engines like links between sites because rankings are calculated by the number of links that are created to a site that needs to be ranked. It is the algorithms that determine this when ranking a site. The fact that it has lots of links going back to it must have relevance and therefore it must be a good site. This process will earn the site higher rankings.

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SEO Tips - Link Building

04 February 2011

One of the best methods of SEO (search engine optimisation) is Link Building. Link building is the cornerstone of any SEO campaign and is defined as the generation of back links to your website from other websites with quality, relevant content and a high page rank.

Links are one of the most valuable attributes according to both the search engines and SEO companies alike. Attempting to optimise your site without considering a link strategy will result in poor natural rankings on the SERP's (search engine results pages) for your site and therefore affecting the return of investment on your website, after all your website is a business tool to generate enquiries so its performance has to be maximised.

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