Blog Category: mobile marketing

Simple Steps to Cold Calling Success

28 October 2011

With millions of homes across the globe having computers, as well as millions of people out there on streets with mobile devices, the Internet is absolutely everywhere. Its no wonder that most of the business tips you'll find revolve around the web. However, the telephone isn't dead just yet, and cold calling can still bring an influx of customers to your business if done correctly.

Cold calling used to be extremely popular and lucrative, and it still is with many businesses. Simply put, it is the process of calling up potential customers and informing them of your business and its products. Cold, of course, comes from the fact that this person is not expecting to hear from you its a surprise call.

If you're looking for success in cold calling, you should follow some simple steps.

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Is the iPad a Game Changer for the Mobile Browsing Market?

29 October 2010

When you think in terms of business, no advertising medium has ever come along with the power, speed and convenience of the Internet. The evolution of the Super Information Highway itself has been the biggest game changer in business history and each new device that pops up and allows Internet access has the potential to change the game as well.

After the boxy PC morphed into the laptop, more and more people were able to get online while out of their homes. This was taken to brand new heights with the invention of smartphones like Apple's iPhone. With the current release of the iPad, we see another marvel of modern technology that has enabled people to access the net while on the go.

The iPad is about the size of a hardcover novel, so it isn't as sleek and small as other mobile devices. At roughly 10 inches by 8 inches, this tablet computer is marketed as a platform for audio/video like books, music, movies, games and, of course, web content.

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