Blog Category: social media

Top 5 ways to destroy your Twitter credibility

21 March 2012

Although it’s only a few years on the scene, Twitter is a massive social media network that practically everyone with a mobile device uses. From famous celebrities and politicians to the average plumber and stay-at-home mom, sending out a tweet has become as addictive as cigarettes in some circles. With so many active users, of course, Twitter is a marketing metropolis that any skilled individual can take full advantage of.

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Which are the second tier social media networks to look at using for your business

17 February 2012

Everyone knows that to promote an online business you need to make use of social networks like Facebook. But second tier networks, as they are called, can play an important role in marketing to a niche. Unless your website has wide-ranging global appeal across all demographics, you’re going to want to look at more specialized networks to promote your brand and your ideas.

What makes a network “second tier”?

Second-tier can mean a number of things, but generally it means “less popular” than Facebook, YouTube, Twitter and LinkedIn. Even Google+ counts as second tier, as it’s generally more interest-specific. Second tier social media networks are places where you can access an audience that is more specialized, and more interested in what you have to say - if you do it right.

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What are lists in Twitter and why are they useful?

13 February 2012

Twitter unveiled its long-awaited lists functionality in 2009, and this has given both private and business users much greater power over how to organise information on the popular microblogging service. As a business owner, you’re probably wondering how you can turn Twitter lists into money. While their application is more useful for personal feed organization, you can use (read: abuse) lists to improve your visibility on Twitter.

What are lists?

Lists, in a nutshell, are “groups” of feeds. You can follow a list without following all of the people on it, which makes it easy to get a snapshot of what people in a certain industry are all talking about at one time without suffering information overload. You can keep your friends and your competitors separate, and it makes it easier to sift out context-specific information. Lists can be formed according to the people you follow, or topics that people are talking about.

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What is social bookmarking and what is it for?

13 January 2012

social bookmarking is the practice of posting links to articles and web pages to various “link aggregator” or social bookmark sites, such as Digg, Stumbleupon and so on. Social bookmarking sites rise and fall in popularity fairly quickly, but they generally have a few common features:

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What is Twitter seeding and what is it for?

11 January 2012

“Seeding” is the practice of carefully distributing content online through various channels, in the hope that it will become “viral” and be spread of its own accord. If this content is an advertising campaign cleverly disguised as a joke or some other kind of content that is noteworthy, the company that created it can reap huge benefits.

Twitter is uniquely suited to seeding viral content, because of its unique “trending” feature. A trending topic on Twitter can be seen by everyone - not just the people in your immediate network. This means that all you have to do to get tweets about your “topic” (for lack of a better word) seen by millions of people is reach a critical mass where that topic begins to “trend”.

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