Blog Category: video marketing

How do you measure ROI for video marketing campaigns online?

15 October 2012

Knowing that your online video marketing campaigns are actually achieving the results you had hoped for is an important factor when it comes to the effectiveness of it. Knowing how to measure how successful they are means being able to calculate your return on investment, known as ROI. This sounds pretty easy to do, but in fact it is not as simple as it first appears.

There are five basic ways of measuring ROI, the first being able to identify just what it you want to accomplish through your video and then see if this is indeed happening or not. The way to do this is pretty obvious as you need to know what audience you are targeting and what message you are trying to put across to them.

Once you have identified your objectives through your method of communication, you will be able to determine the returns that you are likely to get through the use of video marketing on your website. One example of calculating whether your message is achieving its goal is to see if it is saving your customers money on things that they are being shown.

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Best Methods for Promoting Your YouTube Channel

27 March 2012

Now owned by Google, YouTube is the quintessential viral video website in existence. Through the rise of Facebook, Twitter, Foursquare and other social media giants, YouTube still remains dominant in its respective niche. In fact, this video site transcends the meaning of niche altogether and serves as a platform for would-be stars, Johnny-come-lately posters, amateur videographers, and, of course, internet marketers.

If you’re attempting to market your website via YouTube, the one thing you need above all else is channel visibility. Unless your channel is noticed, your videos are most likely not going to be noticed. Having an unpopular channel will result in a lot of wasted effort.

Below, we will discuss a few ways in which you can market your YouTube channel effectively to build a following and ultimately drive traffic to its intended spot.

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How important is online video in relation to web search?

24 February 2012

Video SEO, or video marketing, is quickly becoming an important part of online search marketing that companies will ignore at their peril. As more and more people get access to broadband, watching videos online is becoming more common, and so that provides an ever-growing pool of prospective customers you can’t access by any more direct means than by posting videos.

This isn’t exactly a new thing. People have been using videos to promote their website or brand for a long time, and the format hasn’t exactly changed: give people something useful or entertaining for free, and tell them to come to your site for more. If you want to know how to grow a bonsai tree, there are videos that explain it, with links to a site where you can buy supplies.

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