Blog Category: website design

How does the growth of tablet PCs affect your decisions in website design?

17 October 2012

Technology today has meant that everyone who owns a mobile phone or a tablet PC can access the Internet on their devices no matter where they are. No one has to use either a laptop or static computer to get online whether for business purposes or pleasure.

This has meant that many people who want websites built for them have to rethink just how they need to go about it. Web designers have been faced with the new challenge of where the ‘fold’ should appear on the smaller and larger displays that people use. Many website designers predict the death of the fold and have done so for quite a while now.

This is due to the fact that people who surf the Net no longer need to be on 19” monitors with resolutions of anything between 1024 x 768 and 1280 x 700. Screens today can be as small as those in iPhones or as large as a 60” HDTV. But it is not just the resolution that can be dramatically different as the aspect ratio of screens today can change by the slightest movement.

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Why should you invest on your Website Design?

14 September 2012

For people thinking about bringing their businesses online, creating an effective business website may be all you need to propel your compel into the 21st century – finally. However, things are certainly not as easy as they were some years past. Web 2.0 shook up the Internet, and today’s social media dominance makes old-fashioned site design obsolete. And that’s not even touching on the constant changes made by Google and the introduction of Bing in the market.

It’s not just enough to create a website. You must produce an effective site that bolsters your brand tremendously while still playing to its respective niche strongly. If this sounds like a tough job, rest assured that it is. This is why it’s always a smart idea to invest in some website design.

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Tips on how to make an SEO Friendly Web Design

10 September 2012

It’s hard to believe how much the Internet has changed since the mid 1990s when it first burst onto the scene, but here we are dealing with something that no one ever imagined in 2006, much less 1996. Every two years the Internet undergoes a complete overhaul in terms of how search engines recognize and rank content. So while the average user can still find their goodies by entering their preferred terms, business people have to consistently adapt in order to reel in the big fish.

Any website that does well on today’s Internet has earned its stripes through hard work, creative and consistent link placement, and proper SEO. If you want any chance to succeed in the market, you need an SEO-friendly website.

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How does HTML5 change the way you should have your website?

25 July 2012

We’re blessed, in a sense, that today’s technology enables the construction of websites and various page elements without one actually needing the possess advanced knowledge. Take HTML for example. Although this is the fundamental building block of webpages, few people actually know what it is. HyperText Markup Language is basically the language—code—websites speak, and without that, you wouldn’t be able to construct viewable pages.

HTML was created by a physicist in the late 1980s and early 90s. Version 2.0, technically the first official version online, was made available in 1995. As you might imagine, a lot has changed since 1995. We’ve gone from basic CRT color TVs to HD flat screens; from bulky, unattractive cellular phones to sleek, slim smartphones. And, of course, from basic HTML to new various today, like HTML5.

HTML5 is a major revision to other coding language like HTML and XHTML. It deals with every single aspect you could imagine concerning the way your content is built, formatted and presented to an audience. So let’s take a look at the many different benefits of HTML5.

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Benefits of Using PNG images in your website design

27 June 2012

Building a proper website is kind of like exploring the cosmos. You need much more than one discipline to do it. You need astrophysicists, particle physicists, biologists, electrical engineers, and a host of other help. With a website, you need to worry about coding, content, videos, text, and, of course, images. And that’s before you even get into marketing and working on the upkeep of the site.

Having the proper images on your website is very important. Whether you’re talking about your site’s banner image, various thumbnails loaded up, or any other type of image, quality and size are incredibly important when other people stop in to view your site. Remember, we’re also speaking about graphic images here. It’s not like you’re just showing a picture of your face or your pet.

So, which format is better for images on your website – JPEG or PNG? Without a doubt, PNG wins out across the board. And although the file size is larger, you will find out below why using PNG images is just the smart move.

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Why Drupal is a lot better than Wordpress

25 May 2012

Getting into web business is a risky venture today not so much because of the difficulty involved with building and maintaining websites, but actually because it’s so simple to start that the competition is insanely dense. Thanks to content management systems like WordPress and Drupal, the average Joe or Jane would-be web entrepreneur can now easily design and integrate and manage websites like professionals.

If you’re in web business and are looking for a content management system, you may be wondering which of the big two to go with. Although there are many, many more to choose from, WordPress and Drupal are pretty much the industry standards for the time being, and when lined up side by side, Drupal seems to win out over WordPress in a big way. Here’s why.

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What is internal navigation in web design

23 May 2012

As a newcomer to online business, one of the first things you need to worry about, long before funneling traffic and playing strongly to your niche, is the actual website which will house your product or service. Websites are almost literally a dime a dozen in today’s marketplace, and while simplicity certainly does sell, as evidenced by the dominance of social media sites, any site you construct needs to appeal to people and operate seamlessly.

For the time being, you can put your immaculate images, fancy Flash features and purple prose up on the shelf. Before you go adding these different aspects of your website, you first need to decide how they’re going to play off of one another. You need to categorize and streamline. You need to work on the internal navigation of your website. Below, we will discuss some of the finer points of internal navigation.

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Hot Website Design Trends in 2012

04 May 2012

While internal navigation, SEO and other functionality and traffic-driving aspects of your website may be important, newcomers to the online business scene also need to realize that site design is near the very top of the list. Unique, innovative and original sites get much more attention and inspire much more excitement than bland, overused sites that simply blend in with the fray.

Sites with a touch of original flair consistently appeal to people more than the prefab cookie cutter templates available via your web host’s options. In 2012, there are currently some hot design features trending positive, and with a little bit of original tweaking, you can use one of these trends to stand out above the crowd.

Below, we’ll touch on five different website trends that are currently hot in 2012. These are trends just coming into their own, basically still in their infancy, so you can bet that they’ll be around for years. Getting in on these trends now will ensure that your site separates itself from the rest of the pack.

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What images you can use and which ones you can't use for web design

16 April 2012

Constructing a website is tricky enough without having to deal with any copyright infringement issues. Building a personal template, meticulously designing pages and loading them up to your server, and troubleshooting to ensure that everything’s working smoothly – the task can be quite daunting. Once you start dealing with legal issues, though, your entire effort could be for naught.

Images are a huge part of website design, whether we’re speaking about brand logos, header images, or any other types of images displayed on a website. More often than not, the images you use aren’t going to be your own; this means finding legal images that you can display.

So, which images are okay for you to use and which images should you stay away from?

To put it as simply as possible, you should always avoid any image that is not free to use. It is possible to find an image out there via a Google or Bing search that you can use, but unless it’s clearly stated that the image is free for public use, you should avoid it

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What to Look For when Researching Working Websites

13 April 2012

Out of the hundreds of millions of websites available online, only an incredibly small fraction are noticed by the public at large. And what’s worse, this small fraction is inherently niche specific, so it becomes even less likely that a website will ever be found. This is obviously why search engine optimization plays such a vital role in website design, and it’s also why a smart site designer will model his or her site after a working, successful website.

Researching the web to find different successful websites can be a lot trickier than it sounds, however. Just because a website receives traffic and is popular, that doesn’t necessarily mean that it’s anything you can—or would want to—duplicate. So, what exactly are you looking for when researching a website to serve as a model for your own template? That’s a relative question that’s awfully tough to answer

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The importance of good navigation design for your website

09 April 2012

Take a quick moment to reflect on some of the best-looking, most popular websites you’ve ever visited. If you had to name a few reasons why they were so popular, you probably wouldn’t think about big-dollar marketing campaigns or teams of designers and SEO experts working to promote the site through the ranks. Instead, you would probably think about how easy the site is to navigate; how conveniently everything is packaged up for visitors.

This is a huge selling point of any website – its navigation. However, many people do not take this part of their site seriously. Sure, they may tweak and tinker until things look streamlined and presentable. But that’s not navigation. Building your site with proper navigation in mind is an aspect far more crucial than keyword placement, because while having new visitors to your site is important, having repeat visitation is what ultimately makes a site popular.

Navigation is about how your content is formatted and laid out, how your features present themselves to your visitors. It’s about the functionality of your site and how quickly someone can cycle through the content. It’s about a visitor realizing what your website is about within the first few seconds of loading the URL, and then being able to access any part of the site without having to fumble around looking for buttons and controls

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What you need to look for in a good logo

20 January 2012

Your logo is one of the most important - if not the most important - pieces of your website’s graphic design. A poorly designed, or an over or under-designed logo, will rob your website of credibility and make it look like you don’t know what you’re talking about. There are no hard and fast rules for logo design, but here are a few things to think about:

Two Types of Logo:

Iconic logos are logos like the Apple image, which contain no words but represent a brand. These are harder to come up with, and even more difficult to associate with your brand, but can be highly effective if well-designed and cleverly associated.

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Make pages easy to find, how to create a great navigation menu

21 November 2011

If you run a site with lots of pages - be it a large eCommerce store or a multi-topic blog with over 500 posts - one of the problems you will inevitably run up against is organizing your content. At the heart of this problem is the top-level navigation, and how you organize it. Your limitations are normally that it can only contain a certain number of items. Other problems could be that you are not certain which way to create your page hierarchy.

Here are a few steps to take to make the process easier, and to set up your navigation to make it scalable as your website grows:

1) Map The User Journey
User behavior and User Stories are integral to software and website design, so it’s important to understand:

• Why your visitors are there
• What they are looking for
• What they are likely to click on when presented with a random page

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Have you taken note of your image sizes? A guide on image compression and how to do it

18 November 2011

One of the most distressing moments in a computer professional’s life is when their mother tells them she wants to email them some photos. Unless you have a very high speed internet connection, this means your inbox will be backed up for the next hour as you download six image files that would barely fit on a CD.

We can blame the problem on the free availability of high speed broadband and near-infinite storage, or we can blame it on ignorance, but most people have no concept of what a megabyte actually is. When you ask them how big the image is, they will most likely say “about the size of the screen, maybe a bit narrower”.

Unfortunately, this ignorance of file sizes extends to people who build and own websites - if you didn’t grow up with a background in computers, and learnt how to build websites using free tools such as WordPress, then you might not be too savvy about speeding up your user experience.

Here are a few things to note, before we get to the actual process of compressing an image.

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Are you designing your website for widescreen monitors yet?

16 November 2011

Technology changes all the time, and the type of technology people like to use is always shifting. The latest fashion is to have screens that are much wider than they are tall - it makes for better video watching, and allows you to see more information on a screen in one go. Yet strangely, most websites are still the width of early 2000s monitors - around 800 pixels.

This means there is loads of wasted space on either side, and visitors have to scroll down two or three times to see all of the content that you could easily have fit on one screen if you had designed your website for wide screens. Let’s review a few basic concepts of web design, to see how we can take advantage of wide screen monitors.

Above The Fold

This is simply the term for the content that people can see when they visit your website, without having to scroll down. One of the most irritating things to find on a website is when the top screen is entirely taken up by a fancy header and advertisements, and all of the content you want is two or three mouse scrolls down.

With the advent of wide screen monitors, you can now take advantage of this landscape-style layout to present more content to your visitors at first glance. This means you can direct their attention to the things you want, and you can still have your header and advertisements in the same frame.

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Why Create a custom 404 page

14 November 2011

No matter how well made you think your website is, visitors will somehow manage to confound it and end up at a URL that doesn’t exist. Making a custom 404 page ensures that, when this happens, your website handles it in the best way possible, and gives you the best chance of rescuing that visitor.

What Happens Without a Custom 404 Page

Encountering a message that tells you that the page you are looking for on a site - a page that you are pretty sure should exist - cannot be found, fills a user with despair, and destroys their confidence in your website. A visitor is much more likely to go back to Google and attempt to find the information or product somewhere else, than go back to your home page and start again, even if the page they’re looking for does actually exist.

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What is a favicon and why you need it

07 November 2011

A favicon is a tiny graphic that appears in the left of the browser address bar, and in most browsers on the tab next to your site’s name. It might seem like a relatively insignificant little image that represents more effort than it is worth, but it can make a huge difference to a website owner.

In an age of tabbed browsing, short attention spans and an almost infinite universe of potential sources of information and products, your favicon can be the one thing that differentiates you from the competition. It makes your website, when reduced to one of many tabs at the top of a visitor’s browser.

Effect on Visitor Psychology

When you have over half a dozen tabs open, to the point where the visitor can only see a small portion of the name of your site on its tab, a favicon makes all the difference in the world. It makes your website unique in the row of bite-size information chunks at the top of a browser - but most importantly, it makes the visitor reluctant to close that tab unless they are certain they have gotten all of the information or use out of that tab that they can.

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Why you should avoid frames in your website design

04 November 2011

Web designers are occasionally confronted with clients who have antiquated conceptions of what makes a website good. The most frustrating of these is the use of frames. Frames were cool in the early days of the internet, before CSS made styling web pages so much simpler. Frames essentially tell the browser to create a divide between two parts of the page, and to load a separate page into each panel.

You can do various things with frames, such as keep one part of the page static while the other part can be scrolled (useful for navigation), but all of these functions can now be handled much better by using CSS and Ajax. Here are a few reasons why you shouldn’t be using frames in your website design. After we look at these, we’ll look at a simple solution for using CSS to handle what frames used to take care of.

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How Do Websites use Cookies?

23 October 2011

If you're operating or interested in operating any type of website business, you would do well to learn about various terminology of the web and also about the many tricks of the trade used in order to calculate data. One piece of information that's great to know about before getting started is the website cookies.

If you've ever visited a website, then you've probably had a cookie on your computer. Simply put, a website cookie is a small piece of information, usually delivered in the form of a file, that's less than 250 characters.

When a visitor loads up a website, this cookie is sent to their computer. Unless the browser is cleaned and cookies are dumped, this cookie will be given back to the server the next time this person logs on to that particular website.

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What is a website production company?

19 September 2011

You often think that your website just does not have the same appeal as your competitor’s sites. All the information you need is on the site but it just not look as professionally put together as you know it should look. The point is that you spent a lot of money having a web developer put the website together for you so although it really works well it just lacks a little lustre. It is just not doing it for you.

You mention this fact to a friend who runs a really great website that not only looks good but works like a dream in every aspect. He tells you about a website production company who built the site for him. So what is a website production company?

The answer is pretty simple to explain as it is a company that incorporates both web design and web development when they build websites for their customers.

Building a first class and efficient website requires two basic skills, one of which is you need good graphics on your site. The second is that you need all the programming necessary to make the site work efficiently.

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What is the difference between web design and web development

09 September 2011

When you browse the Internet you always come across various websites that look really outstanding. Every bit on information is clearly there to be seen without having to search for it.

The site is uncluttered and pretty self explanatory but more importantly it catches your eye because it really does look good. You can bet your bottom dollar that the site has been created by a web designer, by someone who really knows how to make websites look brilliant. This is because they have a background in graphic design which is a very necessary skill when it comes to creating good looking websites.

The website may look brilliant but you then notice that although everything needed to make it look good is on the site, it does not actually work that well. The chances are that although the web designer used his graphic skills to build the site he lacked the necessary web development skills to make it work as well as it could.

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Why you need to hire a web producer and not a web designer

02 September 2011

To get a website looking brilliant and working in the best possible way means you need to have an expert who has fundamental and up to date knowledge of both web design and web development. In short you need to hire the services of a professional web producer.

A web producer has the basic two backgrounds of web design and development which means that they are able to combine these two very necessary skills when they create and build a website. They are very capable graphic web designers and they are skilled computer programmers. They are able to create great looking websites which work well because they are skilled in the two disciplines which are fundamental to building websites.

A well built website works well on all platforms whether SEO or from a code point of view. However, by using the services of a web producer, you not only benefit from this as they have far more expertise which is available to you. A web producer, much as a film producer makes the whole thing happen. They are able to bring the whole project of creating and building a website together by getting everything up and running in the most efficient way.

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What does a web producer do that is different from a web developer

31 August 2011

Web producers bring together all the vital aspects it takes to create and build a website that works and looks the part all in one easy package. This includes web design and web development along with their expert knowledge of social media, branding and marketing among other things which are needed for a website to function really well.

They are the people who bring together the necessary factors of advanced computer programming and brilliant graphic design which makes a website not only look good but work well too. They combine these two important factors to create everything a website needs to attract an audience and keep them looking on the pages of a site.

Web developers on the other hand have fantastic programming knowledge and are very capable of building the mechanics of a website but that is the foundation of their knowledge which is rather limited when it comes to the dynamics of the site they have built. In short, they can get a site up and running very efficiently but it often means that the websites they build lack the good design to make it attractive to audiences.

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Why it is essential to work with a web producer on your new business website

26 August 2011

If you have decided that it is time for your business to reach a larger audience and that the only way you will achieve this is by having a website built for you then your best option is to seek the advice of a web producer. By contacting someone who knows about all the different aspects of creating a new website you will avoid the many pitfalls that so many people encounter when they have their first sites built for them.

A web producer knows how to draw up a plan of your website and what it would take to get it looking good and working as efficiently as it possibly could using all the latest technology that is available. This means that you will attract not only a larger audience to the website but that it will be a place they will want to come back to again and again. This in turn means you stand a better chance of drumming up that extra business you need to make a successful go of it.

Web design can be an expensive business, so getting it right from the word ‘go’ is important. You need to know that all the latest technology is put into the website you want to create. Websites can either work very well, moderately or not at all when it comes to drawing in new clients. You need to be sure that you get the right person to create this for you.

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What is a web producer

19 August 2011

Web producers play many vital roles in creating websites which are interesting for their audiences on every possible level. This means they are capable of not only making a site look good but also that it performs well. This involves a lot of factors which need careful planning and organising. A good web producer will know how to drive traffic to web pages and will know how to create an environment which will give visitors a pleasant user experience which entails how the content of the page is presented to them. They will be able to advise which is the best way to put content on a page as there are many different options to choose from and knowing the best one if often a stumbling point for many people who want to create a website.

Web producers have good background knowledge of design and technology along with excellent content writing skills. They are capable of bringing all the necessary skills it takes to create, build and develop a website that actually does work on every level. Although, very much like a film producer, they can also employ the skills of a team who are expert in each of these fields and who as a team work together in building a website. This means that the team they put together are skilled in web design, web development and computer technology.

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How can a web producer help me build the website I want?

17 August 2011

When you first decide to have a website built, you need to know just what to put on it. You need to know how many pages your site will consist of and you also have to know what kind of information to place on it to get traffic onto the site.

There are many ways of achieving this and it can be somewhat confusing when you start out designing the perfect pages for your website. However, if you use the services of a web producer who has the necessary knowledge and skills needed to create and build a good website, you will find that this expertise will help you out on every level.

A web producer will be able to advise you about the design of the pages which will suit the business or services which you are selling. He will be skilled when it comes to how you present the content of your pages to an audience. He will be able to advise you on how to best attract traffic to the site.

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What does above the fold mean for websites?

03 August 2011

Before the advent of the Internet ‘above the fold’ was an term used in graphic design to describe how they presented an important photograph or news story on the top half of the front page of a newspaper. On a newsstand papers are folded leaving only the upper portion visible to the public who can then read the message that is being across more easily and encourages them to buy the paper.

The term today means pretty much the same when it comes to web pages as it refers to parts of the page which can be immediately seen without having to scroll down it. With more and more people using mobile devices which are a lot smaller than a computer, the term is thought to be rather vague this is because the screen sizes on these devices are so much smaller on them.

Anyone who has a website knows the importance of how the site is ranked by search engines. The higher the ranking the higher your website address will appear at the top of the page which means people see your URL address without having to scroll down it. This of course is the best position for your web address and it is known as having ‘above the fold’. Knowing your address is at the top means you are doing well with your search engine optimization strategy.

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How do you create a good call to action and where to place it

29 July 2011

Creating good 'call to action' buttons and where to place them on a webpage is vitally important as it means you will get viewers to interact with you on your site. Most people who view a page need to be encouraged into taking this next step once they have arrived on the page. They need to be kept interested in what is being said or sold on the page.

People react to different call to actions on pages, for instance on a blog it often only takes one person to leave a comment for others to follow suit. For websites they play a vital role in getting viewers to get involved, they have to be strategically placed on the site in way that is easy for users to understand.

There are multiple calls for action buttons on web pages and it is important to place as much emphasis on these as possible in order to draw viewers to them. Some are more important than others so you need to know which these are and which have less importance attached to them.

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How can you tell a good logo from a bad logo?

24 June 2011

When creating a logo for a company it needs to be instantly recognisable. There can be no conflicting messages sent across to anybody who sees it and it has to be one which people will remember so in the future they will think about it and this will automatically remind them of the business it represents.

There are plenty of bad examples of logos which are forgotten before they are really even noticed. Complicated logos with the name of the company embedded into them makes it difficult to actually see either the logo or the name of the business, so people tend to turn a blind eye to it.

It all boils down to keeping a logo as simple yet as stylish as possible in order to create one which people will instantly connect to. One thing to remember is that if you run an online and offline business together, then your logos have to be identical. If you do not do this whoever sees them will not realise it is the same company.

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What to write in a Privacy Policy for your first website

22 June 2011

All websites need to have a privacy policy written into them because it lets users know up front what kind of information you are going to ask from them and how you are intend on using it. Having a privacy policy means that you are reassuring the visitors to your site that their information will be used securely and not sold to telemarketers.

Once you have established just what type of information you will be asking visitors to give you enables you to know just what to include in your policy. Remember you may not only be asking them for the personal information like names and addresses or telephones numbers but you may also need to ask to have sensitive credit card and bank account info as well.

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What needs to go into a Terms and Conditions page for your retail website

22 June 2011

The Terms and Conditions page of your retail website needs to include certain notices about credit card use, refunds and returns which are known as ‘transaction conditions’. An example of this could be that you only accept returns up to 30 days after they have been purchased.

You need to also make clear that you reserve the right to change your ‘terms and conditions’ at any time. Another inclusion would be disclaimers, which are statements to the customers that you are not liable for certain types of losses which may occur, an example being that anything purchased that later gets damaged in transport when being returned to you via a third party.

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Web site Design Mistakes - Database Parameters in URLs

20 May 2011

A good website needs to be thoroughly planned and extremely well thought out, otherwise it will not even get over the first hurdle that it encounters when search engine optimization is asked to play its part in the process of getting a site noticed.

Database Parameters in URL must be considered by website designers as these indicate to a server just what should be loaded onto each page on the site. In brief the page is activated by every click, the page effectively becomes dynamic.

Search engines use robot programs to index sites and unfortunately these robot programs despise dynamic pages, this often results in a site not even being listed by the search engine. In effect it is disastrous for the site.

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Updating Your Website Efficiently

05 January 2011

Whether you're operating an online business or have a land-based business using a website, you will quickly find out that the Internet is an invaluable asset to any company. Not only can the web quickly drive traffic to your site and help with brand recognition, but it can also work against you and drive business away.

Maintaining an updated, user-friendly, business-specific website is a great way to keep your business running effectively. However, website updates need to be efficient easy. If they're difficult to handle, the task will undoubtedly be put off and your business will suffer.

The first way businesses can update their websites efficiently is to outsource the job and hire a webmaster. This might be a little costly to your business, depending on how much actually needs to be done, but it allows you, as the business owner, to worry about your product, customers and overall brand while someone else with experience handles the updates.

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Key Factors in Successful Website Conversions

01 November 2010

As you're first starting to build your web business, you may hear a lot of emphasis placed on driving traffic to your website. This is a huge percentage of your business getting people to visit your site. However, if you wish to truly be successful with any business venture, you can't simply have traffic show up. You have to be able to convert your visitors to buyers.

Having a strong conversion rate can transform your startup or middle-of-the-road web business into a successful venture virtually overnight. Of course, taking the necessary steps to ensure your methods convert visitors is a longer process in itself, but if done correctly it's a process worth its wait in gold.

Website conversion is a term that's explained very easily. It's the number of potential customers visitors that go on to become customers. Too often, websites work on increasing their total traffic instead of their conversion rates. While this may help in the SEO aspect and name recognition, it doesn't do that well for the bottom line.

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10 Design Tips for a Business Web Site

17 September 2010

I get this question asked all the time: "What do you think of my super duper galactic ninja in action business site?" In all honestly I really dislike this question because the expectation is for me to say "Wow, great site, nice design, and great layout."

Don't get me wrong, I do give honest praises for the design and the creativity especially if the person creating the site doesn't know that much about web design.

The person usually hears the hesitation in my voice and asks, "Well what's wrong with it?" To which I reply "I look at your web site and I have no idea what you do, who you are or how to contact you."

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