Blog Category: website traffic

How can you maximise the conversion on your website

30 January 2012

Once you have a website that sells something, and everything is up and running, you will start to wonder how you can get more out of your traffic. There are usually a few more sales per thousand visitors to be squeezed out, but getting at these is sometimes more effort than it is actually worth.

This is why we do split and multivariate testing. Once you’re sure all of your basic design principles are sound (buy buttons in the right place, etc.), it’s easy to sit back, look at your website and think, “damn, that’s a good looking website I’ve got there”. Your customers might also think so, but you’d be surprised how subtle changes can make a huge difference. It’s impossible to tell until you try them, and this is where split testing and multivariate testing comes in handy.

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What does a web producer do that is different from a web developer

31 August 2011

Web producers bring together all the vital aspects it takes to create and build a website that works and looks the part all in one easy package. This includes web design and web development along with their expert knowledge of social media, branding and marketing among other things which are needed for a website to function really well.

They are the people who bring together the necessary factors of advanced computer programming and brilliant graphic design which makes a website not only look good but work well too. They combine these two important factors to create everything a website needs to attract an audience and keep them looking on the pages of a site.

Web developers on the other hand have fantastic programming knowledge and are very capable of building the mechanics of a website but that is the foundation of their knowledge which is rather limited when it comes to the dynamics of the site they have built. In short, they can get a site up and running very efficiently but it often means that the websites they build lack the good design to make it attractive to audiences.

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Why you should analyse your web traffic using Google Analytics

13 July 2011

Knowing how a website is performing means you know if your marketing has been effective or not and analysing the web traffic on the site means that you are keeping an eye on whether you have got it right or if you need to rethink how you have set up your advertising strategies.

Google Analytics offers you a clear insight into both of these things and much more. It has revolutionised the way users can see just what is happening on their websites and it does this clearly in a very powerful, flexible yet user friendly way. It can help you to target your advertising and market strategies which will improve the way your website performs for you.

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What is an RSS Feed?

04 May 2011

Whenever you visit a blog or a website you will often see a text or an image button that invites you to subscribe to their content via RSS. You might be wondering what this means.

It means you need not visit the website regularly to check the latest updates. As you subscribe, the RSS feeds will bring the updated content to you. Subscribing to RSS feeds allows you to stay updated of the latest content from your favorite sites. It will be time saving for you as you do not need to visit each one individually.

RSS is a short form for Really Simple Syndication. It is also known as Rich Site Summary. RSS makes available to you a list of updated website information. This list may contain items such as news headlines, blog entries, audio or video. An RSS document is called a "feed", which includes full or abridged text of the content with their publishing dates and authorship.

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What Is Viral Marketing and How To Make it Work For You?

22 April 2011

If you are a seasoned internet user, you've probably already heard of viral marketing. The premise of viral marketing has actually been around long before the internet, right from the time conniving businessmen came up with Ponzi schemes. However, the term viral marketing is rather new, and came into existence thanks to the internet and online social media.

Just like a virus which spreads with little warning, and overpowers everyone it comes in contact with, a viral marketing campaign also worms its way into people lives. The only difference here is while people will step away the moment they know you have a viral-something; viral marketing actually brings people closer in many ways, and fosters new relationships in many others.

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Why You Should Use RSS Feeds for Your Site?

13 April 2011

If you have an online business and you like to send email and newsletters to your customers, you will benefit from having RSS feeds on your website. RSS feeds act much like an email newsletter, actually much better than that, providing you an alternative route of communication with your customers.

It allows the website owners to send their updated content to the subscribers almost instantaneously as they submit the feeds to several RSS directories.

The primary reasons why you should use RSS feeds is convenience for your users and increased page views for your website. You should use these feeds for your site, if you are regularly updating with dynamic content.

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Analyzing Traffic the difference between Visitors vs. Hits

11 March 2011

Understanding the importance of analyzing traffic to a website because it can determine where the traffic is originating from. It can also provide a clear picture of what the visitors are actually looking for. Understanding this information will help with marketing strategies and make a site more attractive to visitors who will stay on the site rather than leave it.

With this in mind, it is vital to be able to analyse traffic and just as important is to learn all the terms that are used in a website analysis report. This means getting to understand the difference between a hit on a page or whether a page that has been viewed. There is subtle difference that often gets confused. Not understanding the difference between the two may result in effective marketing turning into dismal failure.

Understand what the various sources of traffic are, learn how to track content performance and what to look for when analyzing navigation.

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