The Power Of Article Marketing And How To Leverage It

09 November 2009

The pen is truly mightier than the sword. And if that’s not a bold enough testament to the power of the written word, there are hundreds of other adages, all illustrating literature’s unique prowess, like the keen advice to never pick a fight with someone who buys ink by the barrel.

If you’re a work-from-home entrepreneur, using your computer to build a business, article marketing - the written word - can be your best friend. Article marketing can easily generate traffic to your sites and even create conversion. The trick to this technique is to leverage its power.

One of the first not-so-secret secrets to article marketing is volume. For example, let’s say you’re operating a business and are currently receiving 200 visitors a month. You’re driving them there by writing 10 articles every month.

Well, simple logic would suggest that double the articles could mean double the visitors - and that means double the conversion. Of course, this is the “not-so-secret” method due to the amount of time it takes to write articles for most people. Time is a deterrent. This is why many people take it upon themselves to outsource their writing.

By paying a freelancer to do the work for you, you could have well-written, traffic-generating content delivered to you on your schedule and while you work on other aspects of your business. Simply pay the writer, and after you receive the articles, deliver them to your directories.

Speaking of directories, how many are you a member of? There are hundreds of article directories, social networking sites, and other avenues on the Web that will allow you to get your content out there.

Sure, the entire world isn’t going to see your article, but this is why volume is the key. If twenty-five people read your article on a site like Hubpages every day, how many viewers do you get from having twenty-five articles? Your name recognition has just increased exponentially.

Never forget that every reader is a potential visitor, and every visitor is a potential buyer. This means that your content not only has to be well-written, but also easy-to-read and friendly.

You don’t want to bore people to death with rhetoric. Instead, engage your readers; offer them something laid-back and friendly. People aren’t stupid. They see the link and know that they’re being sold on something. The idea is to make them comfortable enough while also sparking their interests.

You should always research keywords for your articles. Most directories will display your articles on all major search engines, in care of their sites, obviously. So you don’t have to worry about the PPC stuff; they pay for you. By using popular search terms, you can generate traffic for free.

Lastly, always be sure to avoid plagiarism. Moreover, you never even want to copy yourself. Always come with something fresh and something fun. Take an hour out of your day and jot down a list of topics. Even if you’re outsourcing work, instruct your writer that you want X written about X, and to leave Y out of it. Follow these steps and your articles will be generating more traffic in no time.

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