Ideal Target Personification Free Download

The Ideal Target Personification (ITP) exercise is a unique exercise which has been developed as we've evolved through our own understanding of how to map a customers mind out. The ITP exercise covers all aspects of the ideal customers psyche by asking the deep level questions which a normal market survey wouldn't cover. This deep level questioning helps us to get to the core of the customer and what makes them tick as human beings. When you can understand a customer to this deep level, then you have a great advantage over your competition because most companies do not map a customer profile out to this degree. In the book "Speedlights & Elephants" there are a few examples of questions you could ask to map this out. If you want to find out more about this exercise, please buy the book on Amazon.com and read chapter 6, then read the chapter 6 workshop for instructions.

Here are the additional questions you should consider to get your ITP profile written. Remember you need to write at least 3-4 pages in order for this process to be effective. Questions Name Year of birth What did this person like to do when they were a child what did their parents believe around work what were their parents decisions around money What were their parents like What did their parents do for a living Did they have any siblings Was there love in the family or discord What were their favourite activities in kindergarten What did they want to be when they grew up Did they have any extended family around and what was their relationship like What year did they reach teenage years (13) Who were their idols during their teenage years What TV programs did they watch What else happened in the world during this period of time? what did they want to do when they grew up What kind of college/high school did they attend How were their grades in exams Did they choose to go to university what did they choose to do at university where did they go to university What year was it they went to university Why did they choose a particular university What other activities did they take at university Did they have a large or small social circle at university what TV programs did they watch did they enjoy university sports what kind of books did they read what else was happening in the world at this time? When did they graduate? How did they see themselves when they graduated What were the most sought after jobs at this time? What was their first job? Where was their first job? Did they relocate to work? What did they like doing in their spare time, hobbies and interests	What did they do on the weekends? Did they experiment with drugs? How do they like to wind down and relax? Were they sexually active? Where did they choose to live? What was their starting salary? What did they yearn to do in their career How did they respond to managerial decisions did they have to do long commutes to work? How did the next 5 years progress in their career were there many promotions? did they get massive bonuses from work performance was the company profitable What were their friends like? was it a close knit social circle or was it a widespread circle. Why was it close or widespread? Were they respected by their friends? What did they complain about in their jobs During this time did they date, get married, what is their relationship status? and how did they end up with this status? What did their partner do for a living? Was it a loving relationship or was it troubled? Where are they in their career now? Are they happy with their financial status? What were they frustrated about in their career? What was the one thing that would really get them angry during this time? What are they dreaming of now for their life? Did they yearn for a big house in the country? Are they avid travellers? what kind of travellers where they? backpackers? 5 star? Where would they go on vacation? Did they choose to have children? What car do they drive? Do they still go to the movies and what kinds of films turned them on? What got them worried? Are they still sexually active? What did they think they would need to sacrifice in order to get what they most wanted? What was their relationship with their parents and children like now What are their hobbies and interests now? Where do they choose to send they children to school? What kind of lessons did they reflect on life about and what lessons are they adamant to teach to their children Are they supportive parents or teaching them to be independent Where in the world are they living now? How many children did they have? Did they support them all the way through school and university? Are they still supporting them? How are they coping with growing old? Are they happy about their achievements in life so far? Throughout their life, what was their biggest fear?
If you want to take this process to the next level, you need to start thinking like the biggest brands on the planet. They do complex psychological character analysis of their target customer to really understand their motivations. Download our Bonus Character Guide on the right for a special 11 page guide which will help you to delve even deeper into your target customer. Remember, the more you know, the more likely you'll succeed.