Lady Luck Media Internet Startup Blog

Providing Customer Service to the Customer Service Team

14 Jan 2012 14:07:54 GMT

]]> Managing your own business is certainly difficult on your own. This is why people hire well-trained professionals to assist them when their business grows in size. The hope: these professionals will be well equipped to handle the business and help it to grow and profit. However, its still up to you to provide the customer service at times.]]> This is even true Twitter is undoubtedly a useful tool for promoting just about any business, but it’s application needs to be properly understood in the context of your business. Here are a few tips for using Twitter to promote your business. 1.Don’t underestimate if you want everything to run smoothly and remain on track.]]> Although you hired your customer service team to assist your customers, they will still need both guidance and assistance to ensure smooth sailing. For example: do your employees immediately know your position, or do they share your same business vision and focus? If not, its important that you start off by making sure you're all on the same page.]]> Click Here to Read Entire Blog

Simple Steps to Cold Calling Success

12 Oct 2011 10:05:47 GMT

]]> With millions of homes across the globe having computers, as well as millions of people out there on streets with mobile devices, the Internet is absolutely everywhere. Its no wonder that most of the business tips you'll find revolve around the web. However, the telephone isn't dead just yet, and cold calling can still bring an influx of customers to your business if done correctly.]]> Cold calling used to be extremely popular and lucrative, and it still is with many businesses. Simply put, it is the process of calling up potential customers and informing them of your business and its products. Cold, of course, comes from the fact that this person is not expecting to hear from you its a surprise call.]]> If you're looking for success in cold calling, you should follow some simple steps.]]>Click Here to Read Entire Blog

How to Make Your Business Newsworthy

12 Oct 2011 10:05:45 GMT

]]> No matter what you do in business or who you market to, nothing is ever going to give you the same amount of success as word of mouth. Having good publicity will drive a large amount of new and possibly repeat customers to your business. Of course, you need a reason for the publicity. Your business has to be newsworthy to warrant it.]]> So, what can you do to make your business a newsworthy business? Luckily, there are plenty of things you can do to attract publicity to your business to create a buzz about it. However, it all starts with understanding what newsworthy means in the context of business.]]> This isn't necessarily about having your business featured in Fortune magazine or in the evening news. Its more or less about creating a frenzied atmosphere around your business and drawing people in through hype and exposure.]]>Click Here to Read Entire Blog

Design Your Business as a System

08 Dec 2010 10:00:15 GMT

]]> Ask any amateur start-up entrepreneur what the purpose of their business is, and they'll probably give you a very short answer: to make money. Ask any successful businessperson the same question, however, and you'll be ready to stop listening long before the persons done talking. ]]> Sure, the bottom line the profit margin is the reason most people get into business, but that's not the actual purpose of your business. Or at least it shouldn't be the sole purpose of your business. ]]> Your business needs to operate as a system. Its designed to do quite a few things. Yes, they're all working together to inevitably make a profit. There's no getting around that. However, the business is also working to forge lasting and fruitful relationships, to up the value and recognition of your brand, and to carve out a permanent niche in the marketplace.]]> To correctly fire on all cylinders here, your business needs to operate like a step-by-step system before you even decide to put your first plans into action. Only the well-oiled machines do well in the long term in business, and the people trying to fly by the seat of their pants end up bankrupt and as someone else's customers.]]>Click Here to Read Entire Blog

The Science of Persuasion

06 Dec 2010 10:00:09 GMT

]]> The power of persuasion has been on full display throughout history. Some will insist that even the concept of religion is nothing but a mere power play turned massive world trend, persuading people to live by a set of rules. Others, victims of personality cults, have witnessed firsthand just how persuasive things like propaganda can be. ]]> When harnessed correctly and effectively, the power of persuasion broken down into a strict science can ultimately help you achieve business success in the long-term. There's no person better to explain the science of persuasion than the author himself, Robert Cialdini. ]]> Robert Cialdini is a world famous professor, and has been called one of the most influential men alive by the likes of Harvard. Hes currently teaching psychology and marketing courses at Arizona State University, and his theories and studies of persuasion and marketing and the interaction between have become renowned books.]]>Click Here to Read Entire Blog

Increase Retail Sales Quickly and Easily

03 Dec 2010 20:11:42 GMT

]]> If you already have a relatively solid business in place, then those supposedly easy methods will work a lot easier than if you have no business in place at all. In fact, that's how everything labeled easy is supposed to work. It simply helps you tune up your machine; it doesn't necessarily give you the tools and know how to build it from the ground up.]]> In this short guide, well go over a few ways you can quickly and easily increase your retail sales. Of course, as mentioned up top, this is for businesses already in operation, already advertising and already selling. If you're looking to set up a business on these tips, you might be deterred when you find out they wont work so readily for you.]]> That's not to say they're not good tips to carry around with you if you've yet to open up your business. You can use these. The point is that they wont be quite as effective unless your business is off the ground.]]>Click Here to Read Entire Blog

Make Your Website a Strategic Marketing Vehicle

03 Dec 2010 16:05:19 GMT

]]> When working in any type of business online, its important that you always take appearances into considering. If you're too persistent or too sloppy with your advertising, you'll quickly be known as a spammer. If you don't put enough focus into your product pitch, you'll be thought of as a quick money hustler, looking to turn a dime with no real sales persona.]]> Worst of all, if your site isn't professional and customer-friendly, you'll be revealed as just another in long line of amateur marketers looking to turn a quick dollar after reading some tips and tricks on Web 2.0. ]]> It's important that you transform your website into a strategic marketing vehicle. By doing this, you're branding your business as legitimate, and your business is able to stand on its own and entice customers to purchase your products and/or use your services. ]]>Click Here to Read Entire Blog

Attracting Loyal, Profitable Clients

24 Nov 2010 10:00:07 GMT

]]> No matter what type of business you're planning on running, customers are going to be the most important part of the operation. Even if you do everything right, follow the correct steps, invest your money wisely and offer a good product or service, the business is still going to go belly up unless clients step in and start purchasing from you. Its just a simple fact of business.]]> Obviously, you're going to work extremely hard to keep your customers happy. You'll make sure that your product is good so they're satisfied. You'll cater especially to your prospective clients to get them to your business and to get them to ultimately purchase your product or service. ]]> However, all of these steps are sometimes only good in the short term. Far too often, customers pull a drive-by on your business, purchasing products or services and leave never to be heard of again. This isn't good for a long-term businessperson. You want to make sure you attract loyal customers meaning that they'll return to do business with you regularly.]]>Click Here to Read Entire Blog

Where is the Value in Your Business Service or Product?

22 Nov 2010 09:59:56 GMT

]]> On the road to creating a business, you'll ask yourself a lot of questions about exactly what you're providing to potential customers and why they will hopefully spend time and money to do business with you. You'll question your business idea. You'll question your marketing approach. More than anything, however, you'll question your product/service.]]> Whether you're providing web design services or a standalone product that designs Web Pages, for example, you'll inevitably struggle in finding the true value of this merchandise. Why? It all has to do with where the actual value of any product or service lies: with the customers. ]]> Think about the best idea you've ever entertained and imagine it on the market. You know it works; you know it will help people. You know exactly how you want to market it and exactly how you want it perceived. What you can't know, however, what you'll never know, is how valuable customers find this item.]]>Click Here to Read Entire Blog

Thinking in Abundance is Vital to Long Term Growth

19 Nov 2010 10:00:14 GMT

]]> If you're a regular person with regular feelings and emotions, you're probably confused when you read about all the different ways of thinking out there as they relate to business and your day-to-day life in general. There's assertive thinking, positive visualization, and even something called abundance thinking. How can your brain process all these patterns?]]> The idea in these quasi-systems is to develop a way of thinking that helps to guide you through decisions. Essentially, you're looking to change your psyche and to act automatically using these many tools. However, that's a hard thing to do. Its not a great idea to partition your brain, and its quite possible that it could be impossible to do so anyway.]]> Luckily, abundance thinking isn't like a program in its nature and, if you're serious about wanting to achieve long-term growth in your business, thinking in abundance even if you don't realize you're doing so is probably the only way its going to happen.]]>Click Here to Read Entire Blog

The Importance of Developing a Successful Mindset

17 Nov 2010 10:00:05 GMT

]]> How you feel about your role in the business world and the type of business you operate in general has as much to do with your success as the type of product you sell and the type of advertising you do. Think about it: if you don't believe you can achieve success, then every effort you put forth is going to be lackluster.]]> This is why such a big deal is made about developing a successful mindset before you attempt to tackle anything in the business world. Can you achieve success without believing you can? Well, this isn't an easily quantifiable thing, but common perception says no because there have never been any successful people who've held themselves or their businesses in low esteem.]]> Needless to say, developing the proverbial successful mindset is one of the most important goals you should set in business and for your life in general. That can do attitude can help you through many tough spots in business and also propel you to success by eliminating the negative feelings of certain decisions.]]>Click Here to Read Entire Blog

Using Online Payment Methods Effectively to Drive Down Costs

15 Nov 2010 10:00:00 GMT

]]> As the Internet and business has evolved, so too have online payment methods. In the golden days of mom-n-pop stores, it was one step ahead of the Jones to even have a credit card processing unit in your shop, and this is only recent history. In the past two decades, with the online business boom, digital payments are just the norm.]]> Any online business looking to effectively keep their costs low would be wise to streamline their payment methods. Not only does it make things a lot more convenient for the customers if they can quickly pay via multiple methods, but today's methods keep you from having to fork over percentages and flat rates for processing fees, enabling you to save some serious cash over time.]]> Only a few short years ago, a lot of online businesses were turning to the above-mentioned processing companies to deal strictly with credit card payments. While this was and still is in some cases convenient for both the purveyor and the customer, it's a rather expensive way to deal with online payments seeing as you have a slew of other options available at your disposal.]]>Click Here to Read Entire Blog

Need an Investor Is Your Business an Attractive Proposition?

12 Nov 2010 10:00:02 GMT

]]> One of the hardest things to do when starting a business is to find the necessary capital to get you off the ground. All you could possibly think of that needs to be covered still manages to never be everything once the ball starts rolling. A few hundred for this, a few thousand for that by the time you're in business, you need a huge windfall just to avoid bankruptcy.]]> Of course, the most common way to ensure that you find the necessary start-up capital is to attract an investor. Investors are probably the best thing that ever happened for small business. Sure, they're not in it for charity. They're in it to make a profit. However, without the help of investors in the business world, the overwhelming majority of good ideas would never reach fruition.]]> The only way that you're going to get an investor is to make sure that your business seems profitable. ]]>Click Here to Read Entire Blog

Cultivating Market Perception

10 Nov 2010 10:00:11 GMT

]]> Market perception is going to be vital to your long-term worth as a business. Knowing how to properly cultivate this perception and promote a positive image is an aspect of business that's going to benefit you in the long run. To begin working on your market perception, it's important to develop your positioning statement and your key marketing messages.]]> A positioning statement is how your business expresses the way it wants to be seen by customers. In other words, put what you most want customers to know about your product/service into this positioning statement. Its all about direction and focus at this point, and having a clear direction leaves the ambiguity out of it.]]> The positioning statement is taking one strong position. Emphasizing the key aspects of your product and overall business comes in the supporting messages. This is where you can begin working on the overall interest of your product, by generating a buzz about it and calling for action. However, don't stray from the concrete position of your product.]]>Click Here to Read Entire Blog

Creating an Online Brand, the Pitfalls to be Aware of

08 Nov 2010 10:00:06 GMT

]]>Theres more to business than just a brand name, certainly, but how many people would drink Coca Cola if it wasnt Coca Cola? There are many products out there on the market less expensive and that taste relatively the same. However, theres only one Coca Cola a brand name that has been working for decades for their popularity.]]>Every businessperson wants to emulate that type of effectiveness in terms of their personal business brand. Having name recognition, the perception of fair business and loyalty, the stoic business presence thats something we all aspire to. But there are pitfalls associated with branding that you must be aware of, especially branding in the fickle online world of business.]]>In the real world, a stable brand can last through some controversy and some bad business moves. As long as the brand is formed, it can be recovered. In the online world, however, even the most solid brands can be instantly brought down if they do bad business or decide to skimp on customers in some form or fashion. Click Here to Read Entire Blog

Managing Customer Perceptions and Expectations Effectively

05 Nov 2010 10:00:06 GMT

]]>A lot is said in business about building and effectively marketing products. While it's undoubtedly true that great products marketed successfully will result in a higher probability of accomplishment, the true make-or-break of any business is its customer base. If you can keep customers satisfied, your business is bound to do well.]]>Customers expect a lot from you, as well they should. Knowing how to effectively manage customer perceptions and expectations of your business will go a long way in keeping your base happy and when your customers are happy, everyone's happy. ]]>First up, let's discuss how to manage the perception end of the equation. Unless your customers know what to expect, they will each have various expectations and form an endless array of wants and grievances that you simply will not be able to handle. You'll have to be pre-emptive here and present your business exactly how you want customers to perceive it. Click Here to Read Entire Blog

The Benefits of Outsourcing

03 Nov 2010 09:59:58 GMT

]]>There are multiple different ways in business to lighten your load. You can get an investor to help with your startup capital. You can hire a business partner to share some of the responsibilities. One of the best ways to ensure that you get to spend more time being the business owner instead of the Jack of All Trades is to outsource work when it's needed.]]>Outsourcing is always popular and can be found in nearly every country around the globe. There are always a slew of people in the freelancing market looking for outsourced work. It can also be cost effective, quick and allow you to move on to other projects while your short-term employee handles what you need handled. ]]>There are quite a few negatives to outsourcing, however. You could always find someone wrong for the job or who seemed right for the job before doing poorly with it. You can wind up in monetary disputes that remain unsettled and end up wasting your time and money. You could also hire someone only never to hear from them again. Click Here to Read Entire Blog

Key Factors in Successful Website Conversions

01 Nov 2010 09:59:52 GMT

]]>As you're first starting to build your web business, you may hear a lot of emphasis placed on driving traffic to your website. This is a huge percentage of your business getting people to visit your site. However, if you wish to truly be successful with any business venture, you can't simply have traffic show up. You have to be able to convert your visitors to buyers.]]>Having a strong conversion rate can transform your startup or middle-of-the-road web business into a successful venture virtually overnight. Of course, taking the necessary steps to ensure your methods convert visitors is a longer process in itself, but if done correctly it's a process worth its wait in gold.]]>Website conversion is a term that's explained very easily. It's the number of potential customers visitors that go on to become customers. Too often, websites work on increasing their total traffic instead of their conversion rates. While this may help in the SEO aspect and name recognition, it doesn't do that well for the bottom line. Click Here to Read Entire Blog

Is the iPad a Game Changer for the Mobile Browsing Market?

29 Oct 2010 10:00:39 GMT

]]>When you think in terms of business, no advertising medium has ever come along with the power, speed and convenience of the Internet. The evolution of the Super Information Highway itself has been the biggest game changer in business history and each new device that pops up and allows Internet access has the potential to change the game as well.]]>After the boxy PC morphed into the laptop, more and more people were able to get online while out of their homes. This was taken to brand new heights with the invention of smartphones like Apple's iPhone. With the current release of the iPad, we see another marvel of modern technology that has enabled people to access the net while on the go.]]>The iPad is about the size of a hardcover novel, so it isn't as sleek and small as other mobile devices. At roughly 10 inches by 8 inches, this tablet computer is marketed as a platform for audio/video like books, music, movies, games and, of course, web content. Click Here to Read Entire Blog

Publicity for Growth and Profit

27 Oct 2010 10:00:13 GMT

]]>One of the things you'll work hardest at in your business is marketing your brand and trafficking your products and/or services. Even if you manage to become successful, the marketing doesn't stop there. When's the last time you've gone a week without seeing an ad somewhere for McDonald's or Coca-Cola? For ultimate growth and profit, it's all about publicity.]]>Realistically, you're probably not going to be the next big thing like a Coke. This isn't anything you don't know; and the sooner you realize you'll never become one of the world's biggest players, the sooner you can get everything in to perspective and start working on your business to achieve one goal at a time instead of the pipe dream of world domination.]]>That's not saying you won't end up being a big player, but approach marketing with a sense of realism. All you're looking to target here is your market i.e. the individuals more likely to purchase from you because they need what you're offering. If you can get a handle on this, then you can start to publicize your business for some quick growth and ultimate profit. Click Here to Read Entire Blog