Winning Client Trust
Chris Davies required a custom built website that showcased his new book which was being published. The book is called Winning Client Trust and it talks about the reforms being made to the retail financial services industry.
The site needed to reflect both the design and colours of the book and also to reflect the company website which the book leads people onto. We created the site in 2 weeks with excellent support from the client has he had all the content ready. When the content is fully prepared beforehand, it dramatically shortens the development time on our end.
We also created a email capture system to help kick start the list which he hopes to create with a reverse opt-in strategy. This strategy is where you provide the visitors with something for free up front without asking for any details, but this leads them to the 2nd part of the free offer which does require an email and name. In this case he opted to giveaway the introduction and summary for free and then the 2nd part was chapters 1 and 2 for free.
|Our work included:
Web design, internet marketing strategies, email integration, graphic design, web development
PHP, CSS, HTML, Drupal, Corel Paint Shop Pro
"I can highly recommend Eddie and his team at Lady Luck Media for exceptional service, communication and response times in designing and implementing the website for my book.
Eddie was always at hand to help and give really creative feedback on the websites look and feel.
My consultancy engage partnership ltd will now be transferring our other websites to Lady Luck Media!"
Chris Davies, Author of Winning Client Trust & Director of Engage Partnership Ltd
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