Chris Davies required a custom built website that showcased his new book which was being published. The book is called Winning Client Trust and it talks about the reforms being made to the retail financial services industry.

The site needed to reflect both the design and colours of the book and also to reflect the company website which the book leads people onto. We created the site in 2 weeks with excellent support from the client has he had all the content ready. When the content is fully prepared beforehand, it dramatically shortens the development time on our end.

We also created a email capture system to help kick start the list which he hopes to create with a reverse opt-in strategy. This strategy is where you provide the visitors with something for free up front without asking for any details, but this leads them to the 2nd part of the free offer which does require an email and name. In this case he opted to giveaway the introduction and summary for free and then the 2nd part was chapters 1 and 2 for free.