22% OFF - Speedlights & Elephants: Winning The Online Business Game

Why do most online businesses fail and what makes the successful ones great?

Every entrepreneur who has an online presence or is thinking of a new online venture will want to know the answer to this question. Eddie Yu presents a very personal look into the mindsets and strategies which have worked for him and demonstrates how anyone with a good idea can create an online business worth shouting out loud about.

Speedlights & Elephants is a look into the world of internet entrepreneurs and demonstrates that no matter how technophobic you are, or how limited your resources are, you can build a new business from scratch using all the tools, services and resources that are available all around you today.

This book is more than a guide to internet business, it's a guide to creating the financial freedom and lifestyle of your dreams using the power of the internet.

Please visit the site at www.speedlightselephants.com for more information on the book.

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Underneath is a recorded interview Eddie did with Tom Evans - The Book Wright about Speedlights & Elephants.

• Preface
• Introduction: Speedlights, visas and a billion-dollar industry
• Chapter 1 Living a Life Worth Living
  • Money buys you choices
  • Focus on what you really want
  • Opportunity to build long term wealth
  • Life is for living, go crazy, have fun and splash out
  • Freedom to work how and when you choose
  • Success online leads to life fulfilment
  • The importance of contribution
  • How amazing can your life become?
  • Workshop 1: Setting Your Goals
• Chapter 2 The Internet Changes the Entrepreneurial Landscape
  • We can reach people easier and quicker than ever before
  • It’s never been easier to setup a complete business
  • Business is more transparent than ever
  • People can find out everything about you online
  • So what’s the catch?
  • Workshop 2: Discovering Your Values
• Chapter 3 Developing the Mindset
• Knowing your purpose
• Keep your drive on fire
• Discipline yourself as if you were the naughty child in your family
• The mindset of a successful entrepreneur
• Workshop 3: Vision, Purpose and Mission
• Chapter 4 Customers Drive Society
• The customer has more choice than ever
• The internet is timeless, customers buy anytime they choose
• Pricing strategy with the customer in mind
• Future customisation and personalization
• Workshop 4: The Value of Your Solution
• Chapter 5 Solid Foundations
• Your business is not a hobby
• Don’t be afraid to invest your money where your mouth is
• Understanding the business elephants in the room
• Building your brand is building your business
• Workshop 5: Getting Solid
• Chapter 6 Anything can be Sold Online
• There is an abundance of good ideas
• Any information can be packaged and sold
• There is always a market
• Selling other people’s services or products
• So have you got something you want to sell?
• Workshop 6: Niche and Target Personification
• Chapter 7 The Biggest Library in the Universe
• Information universe
• Finding the information has never been easier
• Online, people are telling you what they want
• Workshop 7: Creating Your Own Curriculum
• Chapter 8 It’s Not Just for Geeks!
• Systems ahoy
• Exercise your creativity to make things happen
• Using external systems to build your business
• Workshop 8: Creating a Technical Strategy
• Chapter 9 Manufacturing Fame Online
• The importance of being an influencer
• Getting congruent through branding
• The megaphone internet
• Workshop 9: Making Yourself Internet Famous
• Chapter 10 Social Communication is about Connection
• The one to one
• Managing expectations
• Workshop 10: Getting Others to Gossip
• Chapter 11 Networking – Just Do It
• What is online networking?
• How to be an effective offline networker
• How offline connects with online
• Workshop 11: Identifying Networking Opportunities
• Chapter 12 Leveraging Outsourcers
• It takes Teamwork to make your Dream work
• The internet economy
• Welcome to the world of virtual workers
• It’s good for you, your team and our planet
• Your problems just got better
• Workshop 12: Time to Make Time
• Why speedlights?
• What about the elephants?
• Conclusion: Feel Amazed, Empowered and Ready
• Bibliography/Notes

"Eddie has identified the keys to creating a successful online business and explains how you can build any idea into online success."
Penny Power, Founder Ecademy.com

"This is the book you need to read if you're serious about building a successful online business"
Daniel Priestley - Author of 'Key Person of Influence'

"Eddie's ideas about online business will transform any entrepreneurial idea from a seed into a strong tree."
Sean Stephenson, Author of the book "Get Off Your 'But': How to end self-sabotage and stand up for yourself "

"Eddie breaks down how anyone can follow their passion and turn it into an online money machine. Even someone like myself who has created a powerful personal brand on the internet was able to have a few AHA moments while reading the book."
David Wygant, Dating and Relationship Guru

"A fantastic captivating read. The principles taught in this book can be used to excel in the online business game and adapted to think about other areas of your life where you to achieve success."
Dr. Gusharan Virdee, Clinical Psychologist

"Eddie Yu's captivating style of writing coupled with his easy to follow program is essential reading for anyone looking to make it powerfully online and in the game of life. This original book is full of timeless wisdom as well as cutting edge concepts. I have already begun to apply many of the ideas and am laying a solid foundation for my online presence."
Dominic Knight, founder of Dominic Knight's Harley Street Clinic

“Having read this book, I have gone from being totally ignorant and afraid of how to profit from the internet’s maze of on-line solutions, to now having enough information to navigate my way forward and embark on an exciting voyage of new discovery.”
Jan Dawood, Managing Director Josh Cameron Consulting

"You won’t go out the same person you came in!  Eddie talks the talk and walks the walk his passionate writing style stimulates the heart and the brain! If you want to develop the mindset that you can achieve anything and get inspired into taking action on building a successful online business…YOU MUST READ THIS BOOK!"
Mark Phoenix, Transformational Guide

"Fill a room with 500 internet marketers and Eddie is one of the handful that are actually running a successful six figure internet business. I've been there to verify this! His accomplishments are inspirational and yet achievable. What he's done anyone can do. And in this book he shares the essentials of how he did it. This book is a must read for anyone considering setting up a business, especially an internet based one"
Tarek Naja - Senior Consultant

"I was delighted to hear that Eddie had brought together his experiences and beliefs into this book. Not only is it a valuable reminder that dreams can become a reality, it is a practical toolkit to help the most inexperienced entrepreneur overcome the obstacles associated with  the overwhelming world of internet business."
Emma Harvey, Senior Consultant Cezanne Software

“Probably the most comprehensive and inspiring book on starting an on-line business available”
Robert Lewis, Film Director & Producer

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